SIFF XR | Rong Zishan Appointed as the Experience Officer for SIFF XR of the 26th SIFF

From June 14 to 23, 2024, the SIFF XR section of the Shanghai International Film Festival will be open to the public at the PUSH Art Center in Puxi Financial Plaza, Shanghai. At the cross of avant-garde cinema art and cutting-edge innovative technology, SIFF XR will present audiences with a dynamic feast of light and shadow.

Renowned for his outstanding performances in films and television series such as THE BAD KIDS, HOME SWEET HOME, MOZART FROM SPACE, THE WOMAN IN THE STORM, and REMEMBER ME, young actor Rong Zishan has been invited to serve as the Experience Officer for this year’s SIFF XR. What exciting discoveries await him in the upcoming SIFF XR screenings?

In this SIFF XR section, four themes—Oriental Charm, The Secrets of Art, Me and Myself, and Supernatural Realm  —will interconnect history and the future, seeking the spiritual path that connects inward exploration with outward expansion.

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In addition to the aforementioned 26 outstanding domestic and international works, SIFF XR will also showcase new modes of film viewing to the public through immersive devices and interactive experiences such as racing simulators, VR glasses, and AR glasses. With the racing simulator, audiences can experience the authentic driving posture of an F3 car and immerse themselves in the first-person perspective of track driving. Wearing MR glasses, viewers can experience true immersion through spatial overlapping. They can also wear AR glasses to watch augmented reality content and unlock more player experiences!

Simultaneously, a “Magic Putuo” CITY WALK route with AR technology will be launched. Augmented reality technology will extend beyond the exhibition hall and into the streets, creating new interactions and resonances between virtuality and reality, making every frame come to life and within reach.

Follow the Experience Officer Rong Zishan into the fantastic world of light and shadow effects, enjoy the picturesque Suzhou River, have a glimpse into the technological wonders of Putuo, and witness together the prosperity of Shanghai!

SIFF XR has been warmly welcomed by audiences, with all 6200 tickets for the 31 sessions over 10 days sold out instantly 1 hour after the reservation channel is open. Scan the QR code below to stay updated, as extra sessions will be added soon!