Cinema in Focus - SIFF VISION LAB at SIFF Invites You to Discover the New Cinema World Empowered by Technology

Still green with envy at the way of travelling around the world with VR glasses in film and TV works?

Fancy having close contact with your favorite film and TV IP images?

Then, you mustn't miss the SIFF VISION LAB!

So, what will you find at the scene? Check it out through the video first

Event site of SIFF VISION LAB

Jointly curated by SIFF and the Culture and Tourism Bureau of Putuo District

To be unveiled at Putuo Changfeng Cultural Exhibition Center from June 9 to 18

VR Chair

Put on a headset and experience in person the ultra-sensory visuals created by technology;

Take a VR chair and feel the impact and charm of artworks.

Panoramic views, stereoscopic interactive experiences, virtual reality (VR) dramas, extended reality (XR) installations and an electronic dome all come together for an extrasensory hi-tech experience.

360-Degree Treadmill

The artworks on display feature an exciting line-up of works that have been shortlisted for or won international awards ↓

A Moment of a Floating Life

Created exclusively for lovers of classical culture!

Inspired by the story of JOURNEY TO THE WEST, this VR drama is also visually breathtaking with its unique Chinese shadow puppetry style. From ancient Buddhist temples to the colorful world of Mandalas, you can choose your preferred subplot and embark on a dreamy journey in "a moment of a floating life" ......

The Magnitude of Calligraphy

Calligraphy + 3D technology = ?

In less than three years, artist “Bao Yan” has created hundreds of “3D calligraphy” works. In his works, calligraphy comes to life not only on pages, but also in a wider space.

The Magnitude of Calligraphy is waiting for you to experience the flowing beauty of the Chinese calligraphy.

NEQ-WULIN: The Era of Black Art

VR concert, the perfect match for summer!

This is a musical world built in a virtual world. You will be transformed into a "long-hatted villain", and sneak into the musical world of folk singer Chen Hongyu, to pay a visit to a peaceful exhibition and a lively performance, where the world of nature-inspired poetic folk songs meet with that of technology, leading to a totally new audio-visual experience.

Super Troublemaker

Gather your friends and show your skills!

Big Eyes, a passionate boxer, needs to break through a siege of robots. With the controller in hand, you will transform your Big Eyes into an unrivaled warrior and start to advance through the levels. The game, supported by the MR technology, has the scenes set in the real world for a true combination of reality and imagination. With open-ended gameplay and a high degree of freedom, it offers a great experience to you and your friends.

Put on your device and we'll be expecting you to join us on a surreal journey now!

This event is backed by the Future Image Research Center of the School of Theater, Film and Television, Communication University of China academically. There will also be a specially curated event - "On the Spot", to invite creators in digital film and TV to discuss and share with the audience the application and trend of virtual reality technology in digital film and TV and future life on the spot.

In addition to a wealth of quality digital film and TV productions on screen, at a sea of stalls, there will also be film and TV themed derivatives available on display and for sale –

For reference only, please take into consideration the actual situation

The official derivatives of this year's SIFF will also be on the site.

Moreover, the film poster exhibition, specially directed by Lighthouse and the China Film Art Direction Academy, and featuring sections such as science fiction, domestic animation, mainstream cinema, and excellent posters of Chinese cinema will allow the audience to witness in person the ever-growing graphic design capacity in China.

The "Banma Suhe Park Film and TV Experience Tour" on site, as an open public art route highliting film and TV shooting locations, will be an ideal path for shot.

Whether you are a film and TV fan or a technology enthusiast, the SIFF VISION LAB is sure to entertain you. Join us to explore the unknown world of cinema at SIFF this summer!