2012-05-19
SIFF’s New Trial on Shorts
The Shanghai International Film Festival will make a new trial on the new media in its coming edition from June 11. It will launch a new section called MOBILE SIFF developed from the International Student Shorts Award by taking use of the mobile which is treated as a brand new media channel.
The Official website of MOBILE SIFF has been put online. It\'s address is www.mobile-siff.com
MOBILE SIFF aims at exploring the young talent in film making and inspiring the passion among the public. It will provide a global arena to showcase the most inspiring shorts and the creativity of young talents. It will also offer help to promote their cinematic dreams.
Compared to other existing short film events, MOBILE SIFF is the first to combine the art form with the latest technology. It will make full use of the mobile phone network and provide films with vast distribution to the public on mobile phones.
MOBILE SIFF will greatly decrease its requirement on the facility and put more emphasis on the creativity of the film. All films within 25 minutes are compatible to the final grand award.
Tang Lijun, managing director of Shanghai International Film Festival, said:” The purpose of Shanghai International Film Festival to hold the MOBILE SIFF is to present the young talents in front of the entire industry and help on their cinematic dream by using SIFF’s global impact. In addition, SIFF will also use its market platform to bring the shorts more new media buyers worldwide and find the made-for-new-media content."
SIFF updated its internet entry system. Participants could submit their shorts at www.mobile-siff.com while email to shorts@siff.com for infomation.