Unveil the Offiical Poster, SIFF\'s on its way

Concept of 12th SIFF Poster
The wiser man said: "the vase plays a role of decoration." It will not care the beauty of itself but pay fully attention to the flower inside. It\'s the general idea of this year\'s SIFF poster.

Jin Jue, the trophy of SIFF\'s grand award, plays a role of vase to present every single fine movie and shining star. A film is an eye, which looks into the world and communicates with the filmmakers. It breaks the boundary of country and social groups. The eye is yours and mine. The world is fully watched by these thousands of eyes.

In the poster, the Jin Jue opens to the world for finest films from all over the world while eyes in the cups represent flourishing flowers in blossom. At the same time, Jin Jue in the poster makes the poster colorful but not frivolous. The golden background and the metal cup further features the gorgeous painting and highlights the topic as well.