2020-07-28

Adding brilliance to outdoor film projection, Vogue Film leads a new fusion of fashion and films

Watching an outdoor movie at a cool summer night is not only feelings, but also a “new fashion” derived from the booming “night economy” in Shanghai this summer. Since the opening of this year\'s Shanghai International Film Festival, every night a wonderful film will be screened in the open air in 7 major business districts of the city, including Xintiandi, Daning, and Global Harbor, offering citizens a feast of light and shadow to cool off at the summer night. The “Night with Movies” open-air screening event in Xintiandi jointly launched by the Shanghai International Film Festival and Vogue Film has been even more popular among hipsters. Apart from enjoying movies, the audience can also communicate with fashion bloggers and renowned filmmakers. There is also a lawn concert with the theme of movie music, which leads people to free up their hands to shimmy.

“Opening Night” Mr. Paco Tang, group publisher of Condé Nast China, made a speech on stage

Since its inception in 2016, Vogue Film has brought many quality films to the audience. The film She Runs it co-produced won the Discovery Prize at the 58th edition of Critics’ Week Line-up of the 72nd Cannes Film Festival.

Mr. Paco Tang, group publisher of Condé Nast China, addressed on behalf of Vogue Film in regard to the cooperation with the Shanghai International Film Festival, that he hopes that through a series of lively, interesting and high-quality interactive activities, they could make more audiences discover and experience the charm of fashion film aesthetics, provide an opportunity for creators and fans in the fields of fashion and film to discuss and communicate, and attract more people from the society to participate in the dialogue and integration of film art and fashion aesthetics.