2020-07-25

PIAGET joins hands with 23rd Shanghai International Film Festival to create a new enchanted chapter

On July 25, 2020, the 23rd Shanghai International Film Festival was officially opened. As an official partner and designated jewelry brand, PIAGET, the world-renowned Swiss high-end jewelry master, has joined hands with the Shanghai International Film Festival to continue PIAGET\'s long-standing tradition of supporting film art and contributing to the prosperity of film art together with the Shanghai International Film Festival.

Since its establishment in 1874, PIAGET has firmly believed in the importance of creative thinking and artistic value. The brand has carried out a wide range of artistic cooperation to help the global film industry, culture and arts. It has worked with many film events to foster the growth of promising emerging filmmakers. With its unique “PIAGET Design” and outstanding craftsmanship, PIAGET\'s jewelry has been shown in many film masterpieces. They have been making frequent presentations with celebrities and stars on red carpets, adding sparkles to various premieres and award ceremonies.

We reunite with films and see the big screens again after a long departure. Filmmakers keep on pursuing their dreams and their future. The firm belief and the spirit of forging ahead, resemble the brand motto of “Beyond that we are asked for” which PIAGET has been adhering to and its unremitting pursuit of the cause of high-end jewelry. PIAGET will continue to break through the limits and present the outstanding products of excellent quality and extraordinary creativity.

Together with the Shanghai International Film Festival, PIAGET will further explore the perfect integration of art and innovation as well as continue to shine in the global cinematography.