2020-07-21

DIOR becomes official partner of Shanghai International Film Festival

The Shanghai International Film Festival is honored to announce that DIOR has become the official partner of the 23rd Shanghai International Film Festival and the designated brand for cosmetics and perfume.

Shanghai International Film Festival takes culture as its carrier and places its sustenance on films and television works to inspire contemporary urbanites to conduct profound exploration in the spiritual world. This resembles DIOR’s ultimate pursuit of beauty since the 1950s, with the revolution of the New Look, and conveys the new aesthetic revolution of women in the new era.

DIOR has always had an inextricable bond with the cinema, the seventh art. The brand has been creating new female characters of elegance and independence for female filmmakers both on and off the screen to perfectly interpret the coexistence of elegance and power in women. The founder of the brand, French fashion designer Christian Dior, was friends with many renowned female stars. Jennifer Lawrence and Natalie Portman have all interpreted the elegance and delicacy of DIOR on various occasions. They tell about the pure elegance of women and become the center of the spotlight. At the same time, Christian Dior had become a respected fashion mater in the world of cinema.

Over the years, in major international film festivals, DIOR has created flawless makeup for celebrities to present beautiful skin and glamourous charm. Dior’s enchanted perfume has also crowned them with fearless and grace, creating countless everlasting moments in the history of cinema. This year, the cooperation between Shanghai International Film Festival and DIOR aims at passing on the beauty of tradition and the spirit of independence to more modern women as well as exploring the infinite possibilities in the field of art and way of life. A new chapter of DIOR and cinematography will be launched. Together, let us pay our tributes to women of a new era who can break the rules and remain graceful at the same time.

DIOR will add an inspiring touch of elegance to the 23rd Shanghai International Film Festival.