2019-06-18

In A Place with Blooming Flowers, Date with Art and Films —— Jaeger-LeCoultre and Shanghai Internati

Swiss fine watch brand Jaeger-LeCoultre once again cooperated with the 22nd Shanghai International Film Festival. Jaeger-LeCoultre, as an official partner, held a charity dinner and opening ceremony at the West Bund Art Center in Shanghai on June 15th, invited Chinese and foreign guests from film industry to spend the time on the film festival together. On the day of the event, Jaeger-LeCoultre helped the classic film restoration project to protected and passed on the immortal classics of film art through the public auction. Jaeger-LeCoultre Glory to the Filmmaker showing up in China for the first time last year was once again awarded in Shanghai this year, paying tribute to the Chinese filmmakers who have worked unremittingly and made outstanding achievements. Jing Boran, ambassador of Jaeger-LeCoultre, Amanda Seyfried, famous director Tian Zhuangzhuang and many other filmmakers gathered at the scene to witness the awards.

Jaeger-LeCoultre Held Charity Dinner and Opening Reception at Shanghai West Bund Art Center

Jaeger-LeCoultre\'s red carpet moments at a place with blooming flowers

Ms. Catherine Rénier, global CEO of Jaeger-LeCoultre, and Jing Boran, ambassador of Jaeger-LeCoultre, showed up at the Jaeger-LeCoultre charity dinner to witness the awards

Internationally acclaimed actress Amanda Seyfried and Ms. Catherine Rénier, global CEO of Jaeger-LeCoultre, showed up at the Jaeger-LeCoultre charity dinner to witness the awards

Beauty of Nature, Art of Time

The Jaeger-LeCoultre workshop, located in Vallée de Joux of Switzerland, has a history of 186 years. The well-endowed, quiet and peaceful nature gives Jaeger-LeCoultre a unique keynote and provides Jaeger-LeCoultre watchmaking masters with inexhaustible inspiration. While the sun rises and the moon goes down, the watchmaking masters of the Jaeger-LeCoultre workshop listen to the heartbeat of time, feel the dance of time, pass on the perfect craftsmanship and precision technology from generation to generation, create many masterpieces, and constantly reach higher precision skill level. This year, Jaeger-LeCoultre presented the natural environment that has provided infinite inspiration at the West Bund Art Center in Shanghai to extol the art of time and the charm of films with blooming flowers.

Jaeger-LeCoultre creates a place with blooming flowers to extol the art of time and the charm of films

Jing Boran, ambassador of Jaeger-LeCoultre, talked to the brand watchmaking master Mr. Christian Laurent in the place with blooming flowers

Jaeger-LeCoultre Charity Dinner

Create Glory, Pass the Torch

Jaeger-LeCoultre\'s enthusiasm for precision art continues and extends to the world of films. Jaeger-LeCoultre pays close attention to and support film culture with the same artistic value. Jaeger-LeCoultre, as a long-term partner of a world famous film event, together with Venice International Film Festival, launched the Jaeger-LeCoultre Glory to the Filmmaker Award in 2007. Jaeger-LeCoultre Glory to the Filmmaker Award was launched at the Shanghai International Film Festival for the first time in 2018, paying tribute to Chinese filmmakers who have made outstanding contributions for film art. This year, glory once again shines at the 22nd Shanghai International Film Festival. On that night, the famous filmmaker Tian Zhuangzhuang won this award, which was presented by international famous actress Amanda Seyfried, Tong Ying, deputy director of Shanghai International Film & TV Festival Center, and Catherine Rénier, global CEO of Jaeger-LeCoultre. Tian Zhuangzhuang is one of the representative figures of China\'s "fifth-generation directors". His works not only carry his enthusiasm for the film industry, but also have a powerful force, show the observation and thought of the times and society, and bring different themes and types of works to Chinese films through shooting techniques following no set form. The Tibetan 4K restored version of THE HORSE THIEF directed by Tian Zhuangzhuang in 1986 was selected in the 2019 Cannes Classics. This film reflects the director\'s contemplation and exploration of film art, strives to break through the boundaries, and pursues higher artistic value. After more than 30 years, he has continued to promote the development of Chinese films with unremitting efforts. The director\'s persistent passion for the constant exploration of film art coincides with Jaeger-LeCoultre\'s innovative spirit in persistence on time art. Time flies and the legendary classics of art are immortal.

Jaeger-LeCoultre Glory to the Filmmaker Award was given to Tian Zhuangzhuang by international famous actress Amanda Seyfried, Tong Ying, deputy director of Shanghai International Film & TV Festival Center, and Catherine Rénier, global CEO of Jaeger-LeCoultre

Flowers Blooming on Sea, A Date with Films as Scheduled

In the past nine years, Jaeger-LeCoultre has been devoted to the Chinese classic film restoration project, and successfully repaired more than ten representative film works using 4K technology. These films selected crossing different ages, types, subjects and regions, leaving precious time memories and historical information for the Chinese film industry. FLOWERS OF SHANGHAI, directed by Hou Hsiao-hsien and its restoration sponsored by Jaeger-LeCoultre, was released on the 22nd Shanghai International Film Festival this year. This film was adapted from China\'s first dialect novel SING-SONG GIRLS OF SHANGHAI written by Han Bangqing. The novel was translated by Zhang Ailing and renamed FLOWERS OF SHANGHAI. This film depicts the picture of love, hate, sadness and joy in a plain narrative through Hou Hsiao-hsien\'s long take aesthetics. The story takes place in Shanghai at the end of the 19th century. The dialogue in Suzhou soft dialect vividly depicts the delicate thoughts of the characters in the film; the crafted costumes and artifacts reappear the prosperity and charm of Shanghai in the late Qing Dynasty, and show the unique imprint under the background of the times.

On the night of the charity dinner, Jaeger-LeCoultre donated one limited edition of the Rendez-Vous dating series moon phase watch - custom-made model for 2019 Shanghai International Film Festival Charity Auction to support Chinese classic movie restoration project. All the auction proceeds would be used for restoration of next classic film. Jaeger-LeCoultre Rendez-Vous dating series moon phase watch - custom-made model for 2019 Shanghai International Film Festival charity auction has a rose gold watch case and a silver guilloche pattern dial, and is inlaid with 107 finely cut diamonds. In the moon phase display window at 6 o\'clock, the moon, stars and clouds reflect each other in the red sky, and the innovative red moon phase matches red crocodile leather watch strap, symbolizing Jaeger-LeCoultre\'s enthusiasm for film art.

Ms. Catherine Rénier, global CEO of Jaeger-LeCoultre, Mr. Maxence Kinget, managing director of Jaeger-LeCoultre China, and Mr. Jing Boran, Ambassador of Jaeger-LeCoultre, together presented the award winner, the Rendez-Vous, the dating series moon phase watch - custom-made model for 2019 Shanghai International Film Festival charity auction and the Certificate of Honor

The watchmaking masters of Jaeger-LeCoultre are inspired by nature, blend and balance the sophisticated fine watchmaking techniques and perfect craftsmanship, constantly break the boundaries, and create classic watches. In the name of blooming flowers, go for a date with Jaeger-LeCoultre and the film art, and continue to write a handed-down chapter with the film world.

Since its establishment, Jaeger-LeCoultre workshop has a style of its own and tirelessly pursues perfect precision skills. In the meanwhile, it is also dedicated to combining exquisite craftsmanship and artistic craftsmanship, and combining the precision machinery and aesthetic concepts. The watchmaking masters of the Jaeger-LeCoultre workshop have adhered to the innovative spirit determined at the beginning of the establishment of Jaeger-LeCoultre workshop in 1833, have used exquisite craftsmanship to created chronometers with both technology and aesthetics, and have created a model in the field of watchmaking. Wherein, Reverso Series, Master Series, Rendez-Vous Dating Series and Atmos Series are included. These works symbolize the centuries-old history of Jaeger-LeCoultre. The history is the inexhaustible source of inspiration, drives the workshop to keep improving, and creates legendary works.

—— Jaeger-LeCoultre