2019-06-20

Shanghai International Film Festival Built a Ladder-type New Talent Cultivation System Short Video B

Over the years, Shanghai International Film Festival has insisted on the positioning of "Asia, Chinese, and New Talents". This year\'s new short video exploration unit paved the new step for extensive young people who have the dream of film to embark on the path of film. From this, a ladder-type new talent cultivation system has been constituted by short videos, short films, SIFF NEXT, SIFF PROJECT, Asian New Talent Award and Golden Goblet Awards in a cascading way.

Site of activity for short video exploration unit

Short videos are now popular among the public. Therefore, the first special activity of short video exploration unit has received more than two thousand short video entries from home and abroad after starting the registration in May. Although the work is short, short video also requires ideas, creativity and techniques. The contents of the entries cover a wide range of fields, with different styles and different advantages. Many of them show the potential of the creators. On June 19th, during the special activity of short video exploration unit held at Shanghai International Film Festival, a number of outstanding works were announced on the spot. Many film & television personages pointed out that short video has become an important way to discover new film & television talents. At the site of activity, participants also discussed the relationship between short and long, the topics and means of expression concerned by contemporary young generation reflected in short video creation, the commercialization of short videos, and the topics between short videos and young film & television talent education.

Young People Became the Main Force of Contribution

The 10 shortlisted works of short video exploration unit announced yesterday were WILD ISLAND, FILE OF FANTASY, ME, TOILET, THANK YOU, STRANGER, HAZE SEA , KAOHSIUNG TAXI, MEMORY OF THE SPRING, PAMPERING KID TO DEATH and THE TREE, respectively. Among them, ME became the best short animation video, FILE OF FANTASY won the short video with the best story, and WILD ISLAND was specially recommended by the jury. TOILET won the most exploratory short video.

The Judge Zhou Shengwei and Judge Wang Bin announced the most exploratory short video TOILET, and the short video MIXIAOQUAN: THE WHOLE TRUTH specially concerned by MiGU G KE

According to the sponsor, the short video exploration unit has solicited contribution from the whole world. The majority of the more than 2,000 contributions collected in just one month have been created by young people, showing that the younger generation is very enthusiastic about the creation of short videos. Since the soliciting specifically indicated that short video exploration unit was part of the new film talent cultivation system for Shanghai International Film Festival, the contributors\' intentions and expectations were also very clear. They wanted to open the door of film hall with their own works by participating in the collection.

Short Videos Are Everywhere in Life

Sandra Ng, a Hong Kong filmmaker who participated in the selection, believed that the unveiled 10 short videos were undoubtedly the best among them. The works were rich in film elements, showing young people\'s sensitivity and familiarity with film art and film technique.

Sandra Ng also said that shooting or watching short videos has become a part of everyday life for many people. She saw her 13-year-old daughter always enjoyed watching short videos from morning to night, and she often accompanied her daughter to watch and laugh, feeling that she became much younger and a lot of fun was added to life. Peter Chan, Sandra Ng\'s husband and the famous director of Hong Kong, recently filmed a short video THREE MINUTES and it quickly became popular, which further made her feel the importance of short videos.

Short Video Is Micro Film Spread Through the Internet

The actor Chen Bolin who participated in the selection together also admitted that, his daily life began with watching short videos and ended with short videos. What attracted him most was the short video that shared life. "Through short video, I can communicate with the photographer and be able to see fresh things." He said that there are some amazing works among them. Therefore, it is not an exaggeration to call some short videos with ideas, perspectives and techniques as micro films spread through the Internet.

Actor Chen Bolin

The live broadcast of Golden Goblet Awards Ceremony for the Shanghai International Film Festival was carried out by China Mobile Migu Company using 5G + true 4K technology for ultra-high-definition network broadcast, which brought stunning visual experience to audiences. As the official strategic partner of short video exploration unit, the representative of China Mobile Migu Company said that, they would give full play to the advantages of 5G + true 4K technology and use the advantages of Internet platform to fully support the discovery and cultivation of new talents as well as the promotion and spread of new works.

Tong Ying, deputy director of Shanghai International Film & TV Festival Center, and Liu Xin, CEO of China Mobile Migu Company, opened the five-year strategic cooperation between Shanghai International Film Festival and Migu

On the same day, China Mobile Migu Company announced that MIXIAOQUAN: THE WHOLE TRUTH became the short video with special attention of MIGU G KE. Meanwhile, Shanghai International Film Festival and China Mobile Migu Company jointly launched the five-year strategic cooperation. China Mobile Migu Company would act as the official strategic partner of "Exploration" unit for Shanghai International Film Festival, continue to collect works for this unit, jointly discover and cultivate excellent short video creators.

Discover New Film & Television Talents from Short Videos

Hou Xiaoqiang, the founder of China Wit Media Co., Ltd., created a number of popular film & television works. In the forum of special activity, he believed that an excellent short video must be novel, true, cognizable and scarce. The 10 short videos shortlisted this time basically met these standards, and most of the producers were young people. It can be said that the short video field has many undiscovered talents, and there are plenty of such people who has great potential and promising future of cultivation. He said that the contents with plenty of empathy on short video platform were also the inspiration source of stories for creators of feature films or other film & television contents.

Mai Zi, young director and actor

After participating in the selection, Mai Zi, the young director and actor who has photographed a lot of excellent short video works, also said with deep feelings that compared with those feature films requiring a lot of manpower and financial resources, the greatest creation feature of short video was "freedom". Short video is very limited in the use of various resources, so it is particularly suitable for young people who do not have too many qualifications but have a dream of film to make an attempt. They can have a sense of mastering during the shooting. In fact, in the field of short video shooting and production, most of them are young people, and they show their talents through the video of just a few minutes.

Promote New Talents to Achieve Industrial Connection

Therefore, the short video field has become an important place to discover talents. Sandra Ng said frankly that she was very grateful to Shanghai International Film Festival for inviting her to participate in the activity of short video exploration unit. Because in the process of selection, she has been looking for creators who had the qualities of directors and actors, and she really found the desired works and talents. "Even great directors started with short videos or short films. I believe some of the creators of these works will become real filmmakers."

The co-founder of New Studios Media Zhou Di directly showed his attitude that there are both feature films and short videos on their platform. With the participation in short video exploration activity, they wanted to find those who can shoot feature films from the producers of short video contributions. Once such people are discovered, they will give investment and other resource benefits to promote the growth of outstanding new talents in the industrial connection.

Certainly, short video is a fast-growing emerging category, and in order to take another step from short video, the creators are required keep pace with the times. Fu Tuo, the general manager of iQIYI professional short video R&D center, said that young short video creators must constantly study, master technique, keep up with trends, and even lead the trend. Only in this way can they really start from the creation of short videos to rise to a new level. Zhi Ying, the marketing general manager of Douyin, Han Yi, the consulting director of iResearch, Hong Fei, the ecological general manager of Headlines Today and other guests also offered proposals of discovering new talents through short videos and conveying new forces to film industry.

Shanghai Vancouver Film School will provide the film training courses of Shanghai Vancouver School for the ten award-winning short video directors and some shortlisted short video directors who stood out from this short video collection and selection.