Posters are made for the 21st Shanghai TV Festival and the 18th Shanghai International Film Festival

　　On April 29, Shanghai International Film & TV Festival Center released the official posters of the 21st Shanghai TV Festival and the 18th Shanghai International Film Festival. The posters this year were designed by the famous Chinese designer Han Binghua and assisted by Shanghai Jingzhi Cultural Development Center. The posters of the TV and Film Festival adopted the respective colors of green and red, the colors on the symbols of the TV and Film Festival. Together with blue, the color of Shanghai, they represent the dynamics and excitement of the two festivals in the inheritance and innovation.

 

　　The 21st Shanghai TV Festival will be held on 8-12 June and the 18th Shanghai International Film Festival will be shown on 13-21 June this year.

 

 

 

　　TV Festival: Shine the Sky in the Globe

　　Shanghai TV Festival, first held in 1986, is an international event of TV about the TV program award selection, program transaction, new media & equipment market and forum. It is also one of the most important platforms in Asia for international TV exchanges and cooperation. To conform to the trend of industrial development and lead the future industrial value, this year’s TV Festival has added the Variety Show Award selection to measure the Chinese variety show programs from the comprehensive perspectives.

The poster of this session of Shanghai TV Festival means “shining in the sky in the globe”. By carrying on the plain and dynamic style of Shanghai TV Festival, the youth dynamics shown in the poster reveal the confidence and efforts of Shanghai TV Festival to pursue reform and innovation over the past two decades and more.

The array of light beams in the poster demonstrates the pleasure and harmonious rhythm exclusive to TV media. The light beams are both practical and virtual, representing the diversity and high-tech innovations of the new media that bring huge changes to the people’s life. The colors are fresh and plain. Green is the classic color of Shanghai TV Festival. Blue stands for Shanghai. And the white lines, just like the michelia alba in the starry night, give dynamics and passion. The starry night symbolizes the TV Festival will become more brilliant with the beams reaching the globe and shining in the starry sky.

 

 

The Film Festival: Dance with the World in the Midst of Red and Blue

Shanghai International Film Festival, established in 1993, is the sole A-grade international film festival in China, plays an important role in making innovations and boosting development of the Chinese film industry. Till today, it has become the largest, fastest-growing and most dynamic film festival brand in Asia. The film festival this year makes reforms in the carrying-on efforts. The Golden Goblet adds the award selection for animation and documentary films. And the Rising Star Asian Award has changed from the “Candidature Method” to the “Nomination Method”. Two innovative programs of “Internet Film Carnival” and “Jackie Chan Action Movie Week” have been launched.

The poster for this session of the Film Festival uses red and blue as the main colors. The red represents the classic color of Shanghai International Film Festival and the blue stands for Shanghai, meaning the vast blue sea in the fiercely-competing movie market. According to the designer Han Binghua, “The poster uses the simple artistic lines to depict the Golden Goblet. It resembles two people dancing on the blue stage. The design is smart, precise and refined. The two color sections of blue and red carry the philosophy of dancing with the world in the midst of red and blue towards the bright future of film industry.”

Besides, the poster demonstrates the brand-new positioning of the International Film Festival featured by “focus on Asia, Chinese language and new comers”. It adheres to innovation, openness, highlights the interaction with people, shows the inclusive, open and passionate emotion of the film festival, and leads the world’s eyes to focus on Shanghai. All the people working in the film industry gather in Shanghai to celebrate the festival atmosphere in the city.

 

 

　Overview of the design team

　Han Binghua

Han Binghua, the famous designer from Hong Kong who has worked in the field of design for years. He has won many awards including the Golden Award of Hong Kong Designers Association, the Golden Award of US Creativity, and Top 100 World Graphic Designer selected by Phaidonn Press in New York. He once won the title of Top 10 Excellent Young People in Hong Kong and annual award of Hong Kong Artists. He is also one of the judges and design modifiers of HKSAR flag and badge.

Shanghai Jingzhi Cultural Development Center

The Center was established in 2014 with the core team members coming from the team of Shanghai World Expo image design. The Center has long been serving Information Office of Shanghai Municipal Government, the Chinese Art Palace, Liu Haisu Gallery, Shanghai Mass Art Hall, Shanghai Grand Theater, Shanghai Culture Square, Shanghai Symphony Orchestra, Shanghai Drama Art Center, Shanghai Radio & TV Station, Dongguang Radio and other government-owned institutions; the famous SOEs such as COMAC, Shendi Group and Bank of Construction, and international enterprises such as Channel, BMW and Panasonic, etc.