2014-06-14

Pooling resources, holding film and TV festivals that are popular

With the 20th Shanghai TV Festival in full swing, the 17th Shanghai International Film Festival will also be launched today.

Hu Jinjun, head of Shanghai Municipal Administration of Culture, Radio, Film & TV, believes this year\'s two festivals return to the original intention of 20 years ago to hold film and TV festivals that are popular and to pool significant resources for the booming industry.

This is the moment when China starts its filmmaking transformation. As the best film schools and the most advanced studios settle in Shanghai, this metropolitan city will usher in new opportunities for film development.