Contribute to the SIFF YOUNG X Shanghai Young Filmmakers Support Programme - Piaget Join Hands with Shanghai International Film Festival to Promote the Flourishing of Film Art

The 24th Shanghai International Film Festival (SIFF) is about to kick off. As an official partner and designated jewelry brand, Piaget held a press conference today and announced that it will join hands with the SIFF to launch the “SIFF YOUNG X Shanghai Young Filmmakers Support Programme” (hereinafter referred to as SIFF YOUNG X). The two together will establish the “Master Class” to pay tribute to behind-the-scenes filmmakers who have made outstanding achievements, encourage young filmmakers to pass on and carry forward their originality, and boost the flourishing of film art with scholarships and other initiatives. Piaget, always adhering to the brand spirit of “Always do better than required”, devotes itself to the high-end jewelry business with tireless enthusiasm, and makes each piece of art a masterpiece with ingenuity, sharing the same pursuit that countless filmmakers' has invested in film art.

Extraordinary Filmmakers, and Invaluable Ingenuity

At the press conference, Mathieu Delmas, Chief Executive Officer of Piaget China, said: “Generations of outstanding filmmakers have created timeless film works on the screen with their the ingenuity and unremitting perseverance. This creative spirit is in harmony with Piaget. Sharing the same pursuit and faith, Piaget and SIFF jointly will launch a series of far-reaching activities to pay tribute to extraordinary filmmakers, support young filmmakers, let the spirit of ingenuity be inherited and continued, and create more art works with extraordinary creativity and excellent quality for the public.” Hu Ge, the global brand spokesperson for Piaget, also expressed his concern for Piaget’s support of the development of film art through this collaboration.

At the press conference, guests from different film industry fields exchanged views on literary creation, film performance and the cultivation of young filmmakers, and discussed the profound significance and future inheritance of the spirit of ingenuity and craftsmanship in film art.

Extraordinary heritage, dedicated to the future

With common enthusiasm and craftsmanship ethos, Piaget and film art have a close relationship that lasted for more than half a century. Since the 1960s, Piaget has captured the favor of many international film stars with its stunning creativity and expertise. High-end jewelry works have also left their brilliance on the red carpets of award ceremonies around the world and in stunning screen masterpieces. At the same time, it has been the chief sponsor of many film events around the world, helping making art of the light and shadow an eternity.

In addition, as part of this year’s SIFF YOUNG X , SIFF and Piaget will cooperate with the three major film academies, namely Shanghai Vancouver Film School, Shanghai Film Academy, Shanghai University, and Film School of Shanghai Theater Academy, to hold the “Master Class” course and offer scholarships to support more outstanding young filmmakers to devote themselves to creation and continue the craftsmanship spirit of the film industry.

The craftsmanship lasts in light and shadow. Piaget and SIFF once again join hands to contribute to the long-term development of film art through a series of activities that pay tribute to the film art and behind-the-scenes filmmakers, composing the timeless hymn of “inheritance of extraordinary craftsmanship”.