IP Film & TV Development Conference｜Exploring the way for outstanding local literary works

In response to the rapid growth of various IP copyright markets, the 24th SIFF Market cooperated with Shanghai Writers’ Association, Shanghai Film and Television Copyright Service Center and Shanghai Animation Industry Association to launch the "IP Film and Television Development Conference" special event, to showcase literature, animation and other types of excellent IP in the form of special promotion and salons, and promote the efficient connection of content sources and film and television adaptations.

On the morning of June 12, the IP Film and Television Development Conference held the "Shanghai Literature, Film and Television Venture Capital Summit-Literary Works Promotion Conference". At the event, 13 writers were divided by topics such as revolutionary history, rural poverty alleviation, urban industry, Chinese and Western culture, and the world of science fiction to carried out detailed introductions and recommendations to the works. The works of He Jianming and Cheng Xiaoying portray the images of a group of revolutionary heroes; Wu Haiyong’s works unearth the behind-the-scenes stories of the creation and shooting of the movies "Children of Trouble Times" and "March of the Volunteers"; the work of the writer Fu Guier "The Future of the World in the Mountains" focuses on the "Ten Figure of 2020" to tell the touching deeds of Zhang Guimei - the “National Model of Poverty Alleviation”; the works recommended by writers Fei Jia, Yuan Guangwei and Yu Xi broaden the perspective of industry themes, including professional fields such as aerospace and forensics; writers Jiang Iizi and Zhou Fei’s works focus on urban life, one depicts the current life, and the other is the epic of the era forty years ago; the works of writers San Zhong, Teng Xiaolan, and Sun Bo cover both Chinese and Western cultures, presenting the beauty of cultural differences; and the famous science fiction novel "Painting World" tells the story of the collision and friction between future technology and human emotions.  

These works of various types and rich themes have successfully attracted the attention of many film and television production companies. In the subsequent one-to-one negotiation session, many producers showed a keen interest in the further development of these literary works, reached a preliminary cooperation intention, and jointly looked forward to the presentation of these works in film and television.

In the afternoon of the same day, the IP Film and Television Development Conference also held the "Shanghai Culture and Literature Film and Television Adaptation Roundtable Salon". In the form of a three-party round table salon, this event invited Teng Xiaolan, the original author of the TV series "City in a City", producer and chairman of XG Entertainment Yang Wenhong, and director Jiang Haiyang to discussed how to promote the film and TV adaptation of excellent literary works in Shanghai in depth from the perspectives of writers, producers and directors.

The "Global Licensing Exhibition · Shanghai Station (LEC) Film and TV IP Project Promotion Conference" was also held at the site. For professional audiences who have demand for film and television IP, it digs in-depth from film and television content copyright to operation methods, and analyzes the development status and prospects of film and television IP.