DIOR’s “Era of She Films” Sets up a Platform for Talented and Courageous Female Creators

The 24th Shanghai International Film Festival (SIFF) will be held from June 11 to June 20 in 2021. This time, SIFF once again partners with DIOR, its official partner and designated brand for cosmetics and perfume, to jointly usher in the “Era of She Films”.

As the first and only international non-specialized competitive film festival in China, SIFF has long maintained its focus on the voices of females in the film trends, setting up a platform for talented and courageous female creators. DIOR has always been conveying the new aesthetic revolution of females in the new era, and has had an inextricable bond with the cinema, which is known as the “seventh art”. The brand has been creating new female characters of elegance and independence for female filmmakers both on and off the screen to perfectly interpret the coexistence of elegance and power in females. Both sides will work to encourage film practitioners to express themselves, convey ideas, weave stories of our times with images, and discover the new perspective of film production by females.

During the festival, the two sides will co-launch talks, inviting filmmakers, including directors, screenwriters, and actors and actresses, to discuss in depth on film creation from the female perspective. Moreover, DIOR will create flawless makeup for celebrity guests to present their beautiful skin and glamourous charm. Dior’s enchanted perfume will also crown them with confidence and grace. Thus, a new chapter of DIOR and cinematography will be opened, aiming to explore the infinite possibilities of beauty and pay tribute to females in the new era who can break the rules and remain graceful at the same time.