BVLGARI Joins the 28th SIFF: Legacy Honored by Craftmanship and New Tales Unfolded on Silver Screen

Where cinematic charm endures and artistic heritage thrives. On June 12, the 28th Shanghai International Film Festival (SIFF) will officially kick off. As its official partner, BVLGARI, the venerable Italian jewelry maison, rejoins this world-renowned “A”-list festival for the sixth time. Embarking once again on a romantic rendezvous with the silver screen, the two will revive timeless classics with craftsmanship and renew the immortal bond between fine jewelry and cinema.

The 1950s and 1960s witnessed Italy’s golden age of La Dolce Vita. Blessed with rich cinematic vitality, Rome evolved into a global hub of film art, with the iconic Cinecittà Studios standing as a wellspring of countless masterpieces. It was in this era that BVLGARI first crossed paths with the art of cinema, setting off a splendid journey where jewelry and cinema intertwine in perfect harmony. For decades on end, the brand has stood witness to and supported the vigorous growth of the film industry. Commissioned in 1956 to craft exclusive gold medals for the David di Donatello Awards, BVLGARI wove the radiance of fine jewels into the artistic glory of filmmakers. In 2013, it took part in the restoration of the classic Cleopatra, bringing back the unparalleled on-screen glamour of Elizabeth Taylor. In 2014, its donation funded the restoration of Rome’s Spanish Steps, recreating the legendary setting of Roman Holiday to cherish precious cinematic legacies.

The Gold Medal for Italy’s David di Donatello Awards, Crafted by BVLGARI

Since establishing its partnership with SIFF back in 2017, BVLGARI has deepened bilateral collaboration and fostered cinematic cultural exchanges between China and Italy. For this year’s edition, the brand once again lends its prestigious title sponsorship to a featured screening section. It also presents custom-crafted medals and exclusive gifts to the winners of the Golden Goblet Awards for Best Actor, Best Actress and Best Director, a heartfelt tribute to their glory, perseverance and dedication to carrying forward cinematic traditions.

Endowed with distinctive Italian aesthetics and peerless craftsmanship, BVLGARI has long captivated the most distinguished luminaries of the film world. Legendary actresses, including Elizabeth Taylor, Sophia Loren, Monica Vitti and Gina Lollobrigida, have adorned themselves with BVLGARI creations both on and off the silver screen, etching ageless classic moments into the history of cinema.

Elizabeth Taylor, Sophia Loren, Monica Vitti and Gina Lollobrigida — these silver screen icons share an enduring bond with BVLGARI

The staging of the 28th SIFF also marks the 40th anniversary of the beloved classic Chinese film Peking Opera Blues. BVLGARI and SIFF have joined forces to restore this remarkable work, whose 4K Restored & Dolby Atmos version is set to hold its global premiere. Dedicated to promoting artistic expression and the conservation of cultural heritage, BVLGARI has put unremitting efforts into the inheritance and rejuvenation of film culture, allowing timeless footage and age-old craftsmanship to transcend time and radiate everlasting splendour. This profound collaboration tells the two parties’ profound reverence and steadfast commitment to classic art, while resonating with BVLGARI’s core spirit of celebrating female power, leaving an eternal echo between cinematic art and exquisite handiwork.

Peking Opera Blues (4K Restored · Dolby Atmos Version)

Cinema writes the prelude, craftsmanship composes the ode. Reunited once more with SIFF, BVLGARI graces every glorious moment with its magnificent creations, to continue the enchanting romance between jewelry and film, as the two shine side by side with eternal radiance.