International Film & TV Market | Converge·Converse·Embark — 2025 Industry Events Schedule Released!
The 27th Shanghai International Film Festival (SIFF) will take place from June 13 to 22, and the 30th Shanghai TV Festival (STVF) will follow from June 23 to 27. As a key component of SIFF & STVF, the International Film & TV Market will be held at the Shanghai Exhibition Center from June 21 to 25.
Focusing on core themes such as content creation, technological innovation, IP incubation, and international collaboration, over 20 high-quality events will be presented during SIFF & STVF. Together with leading voices from across the industry, we will explore emerging trends, unlock collaboration opportunities, and navigate a new cycle for the Film & TV industries.
SIFF ING: Young Trailblazers of Alternative Visions
The 2025 SIFF ING spotlights two cutting-edge themes: AIGC (AI-Generated Content) and Vertical Short Video. It encourages emerging filmmakers to explore new technologies, new media, and new perspectives, and to reconstruct contemporary visual language at the intersection of content and form. As the first tier of SIFF's "6+1" progressive talent nurturing scheme, SIFF ING aims to tap the creative potential and enthusiasm of young creators in the new era, providing a broader platform for young filmmakers and bringing together fresh, eclectic young creative forces from different cultural backgrounds.
SIFF ING: Campus Screening & Post-Screening Dialogue
Time: June 20th, 2025 (Friday) 14:00-17:30
Venue: 117 SCREENING ROOM, SHANGHAI VANCOUVER FILM SCHOOL
SIFF ING: Awards Ceremony
Time: June 21st, 2025 (Saturday) 9:00-9:30
Venue: CENTRAL HALL, SHANGHAI EXHIBITION CENTER
SIFF ING: Market Screening & Post-Screening Dialogue – AIGC & Vertical Short Video
Time: June 21st, 2025 (Saturday) 10:00-12:00
Venue: MAGNOLIA HALL, 1F, EASTERN HALL No.1, SHANGHAI EXHIBITION CENTER
Cross-Screen Narratives: Full-Chain Activation from IP to Film & TV
Cross-Screen Narratives: Shining from Page to Screen - the Most Adaptable Literary IP Promotion Conference
Time：June 21st, 2025 (Saturday) 14:30-17:30
Venue：CENTRAL HALL, SHANGHAI EXHIBITION CENTER
Organizer：the Outreach Department of the China Writers Association, the Literary Creation and Research Department of the China Writers Association, Shanghai Writers Association, Shanghai International Film & TV Festival
In order to implement Xi Jinping Thought on Culture and promote the adaptation of outstanding literary works, "the Most Adaptable Literary IP Promotion Conference" will be held. The Most Adaptable Literary IP Recommendation List will be released, and experts from the literary and film industries will be invited to conduct a roundtable discussion on the theme of "Adapting Literature for Film and Television". The roundtable discussion will systematically explore the close relationship between literature and film, expound the important significance of literature as a support for film and television development, accelerate the mutual empowerment between literature and film, and promote the creation of more excellent literary and film works through practice.
Guest Speakers：
QIU Huadong | Member of the Party Group of the China Writers Association, Vice President and Member of the Secretariat of the China Writers Association
HE Xiangyang | Member of the Party Group of the China Writers Association, Member of the Secretariat, Director of the Literary Creation and Research Department of the China Writers Association
XIE Fei | Director, Screenwriter, Producer
SUN Ganlu | Chairman of the Shanghai Writers Association, Writer
ZHANG Ji | Vice President of the China Film Association, Director
YAN Jiangang | Vice President and Secretary-General of the Television Drama Director Committee of the China Radio and Television Federation, Director
XU Zechen | Chief Editor of People's Literature Magazine and Writer
SHI Yifeng | Vice President of the Beijing Writers Association and Writer
MA Boyong | Member of the Full Committee of the China Writers Association and Writer
LIANG Zhenhua | Professor at Beijing Normal University, Screenwriter, and Producer
ZHANG Heng | Chief Editor of Tencent Video
LIANG Meng | Executive Chief Editor of iQiyi
YANG Rui | Associate Professor of the Department of Literature, Director of Film Script Teaching and Research Section, Beijing Film Academy
Cross-Screen Narratives: IP Promotion Conference
Time：June 22nd, 2025 (Sunday) 10:30-11:30
Venue：GOBLET HALL, 1F, EASTERN HALL No.1, SHANGHAI EXHIBITION CENTER
With the deep integration of the cultural industry, high-quality IP has become a crucial starting point for film and television creation and commercial cooperation. The "Cross-Screen Narratives: IP Promotion Conference" will centrally showcase a batch of original or licensed IP projects from literature/online literature, animation/comics and other fields. Content owners will be invited to make on-site promotions to help film and television companies and production institutions obtain first-hand content resources, build a cross-sector cooperation platform, and promote the high-quality development and transformation of diverse IPs in the film and television field.
Guest Speakers：(in Alphabetical Order)
Mazyar Tashakory | Founder/Manager of NetFilma Company
Shaomeiyi WANG | Director of Fanqie Novel IP Licensing and Production
Yvonne | Marketing Lead of Animation Project of Jilin Animation Institute, Vice General Manager of Jilin JAI Vixo Pictures Co., Ltd.
Cross-Screen Narratives: IP Pitch Conference - From Literature to Film
Time：June 22nd, 2025 (Sunday) 14:00-15:30
Venue：CENTRAL HALL, SHANGHAI EXHIBITION CENTER
Literature Special Support: Literary Outreach Department, China Writers Association
Science Fiction World
Strategic Partner: Shanghai Film Group
From the page to the screen, literary works have provided a rich source of inspiration for film creation. The "Cross-Screen Narratives: IP Pitch Conference – From Literature to Film" event will focus on high-quality literary IPs with film adaptation potential, showcasing pitch presentations and facilitating industry docking. Five creative teams will pitch on-site their adaptation plans from literary IPs to films, and a jury composed of leading platforms, directors, screenwriters, and producers will score the pitches on the spot. Outstanding pitches and IPs will have the opportunity to receive the "Most Promising Proposal Project" honor and cash rewards. This event aims to promote the deep integration of literature and film, ensuring that more excellent stories and talented creators gain visibility.
Cross-Screen Narratives: IP Pitch Conference - From Online Literature to Drama
Time：June 22nd, 2025 (Sunday) 16:00-17:30
Venue：CENTRAL HALL, SHANGHAI EXHIBITION CENTER
Online Literature Special Support: Fanqie Novel
Online literature has become one of the most dynamic sectors in the current content resources, giving birth to numerous blockbuster IPs with film and television potential. The "Cross-Screen Narratives: IP Pitch Conference – From Online Literature to Drama" event focuses on the transformation path from online literature to drama. Five creative teams will pitch on-site their adaptation plans from online literature IPs to drama works, and a jury composed of leading platforms, directors, screenwriters, and producers will score the pitches on the spot. Outstanding works will have the opportunity to receive the "Fanqie Novel Special Mention" honor. This event aims to bring good stories from screen reading to screen presentation, and promote the broader commercial implementation and cultural dissemination of high-quality online literature IPs in the film and television industry chain.
New Tech Waves: Reshaping the Logic of Content Production
Industry Event: "Film × AI" A Co-Creation in Progress - 7th Jackie Chan Project A for Films × Kling AI | Co-Presented Showcase
Time：June 17th, 2025 (Tuesday) 13:30-18:00
Venue：LUMIERE HOUSE, SHANGHAI FILM ART CENTER
Organizer：Kling AI, Dino Films
"Film × AI" A Co-Creation in Progress — jointly presented by the 7th Jackie Chan Project A For Films and Kling AI, this event explores the deep integration of generative technologies and cinematic storytelling. It features four key segments: the premiere of A³ Program AIGC short films, an industry roundtable dialogue, in-depth case studies, and a hands-on technical workshop. The event convenes filmmakers, leading AI creators, technology experts to collaboratively explore new paradigms for cinematic narratives and industrialized production workflows in the AI era.
Kung Fu Movie Inheritance Plan·100 Classic AI Revitalization Project·the World's First Fully AI-Produced Animation "A Better Tomorrow: Cyber Frontier" Press Conference
Time：June 19th, 2025 (Thursday) 10:00-11:30
Venue：GOLDEN GOBLET HALL, CROWNE PLAZA SHANGHAI
Organizer：China Film Foundation, Development Research Center of the State Administration of Radio and Television, Shanghai CanXing Culture & Media Co., Ltd., Quantum Animation Studios
The 100 Classic AI Revitalization Project is one of the series of activities of the Kung Fu Film Inheritance Plan, jointly initiated by the Special Fund for Film and Urban Development CFF and STAR CM Holdings. Relying on cutting-edge AI film technology, the project plans to select 100 classic kung fu films to reproduce. This will enable masterpieces such as "Huang Feihong", "Fist of Fury", and "A Better Tomorrow" to re-release in a brand-new form. The Project will be incorporated into the research topic of "New Era, New Action, New Film", which is launched by Radio, Film and Television Development Research Center of NRTA and the Special Fund for Film and Urban Development CFF. The Project will be fully launched at the Production-Education-Research Center of the Kung Fu Film Inheritance Plan, which will be established during this Film Festival. Meanwhile, Shanghai CanXing Culture & Media Co., Ltd. will co-host the global launch of the world's first fully AI-produced theatrical animated feature film "A Better Tomorrow: Cyber Frontier", together with Quantum Animation Studios.
Guest Speakers：
ZHANG Pimin | Chairman of China Film Foundation
SHI Jie | Deputy Director of the Radio, Film and Television Development Research Center of NRTA
TIAN Ming | Chairman of Shanghai CanXing Culture & Media Co., Ltd.
HU Min | Director of the Special Fund for Film and Urban Development CFF, Initiator of the Kung Fu Film Inheritance Plan
David CHI | Deputy Director, Fund for Film and Metro Development, China Film Foundation; Co-founder, Project of All-time Kungfu Legends
ZHANG Qing | Chief Producer of Suzhou Qitan Animation Co., Ltd.
Industry Event: Hailuo AI Filmmakers Lab - the Future in Action
Time：June 21st, 2025 (Saturday) 16:00-17:00
Venue：DREAM HALL, 1F, EASTERN HALL No.1, SHANGHAI EXHIBITION CENTER
Organizer：MiniMax
A creative event hosted by Hailuo AI, the pioneering video generation platform under MiniMax, a global leader in artificial general intelligence. As a trailblazer in AI-powered filmmaking, Hailuo AI will present cutting-edge technological breakthroughs, real-world insights from top creators, a showcase of user-generated films, and thought-provoking roundtable discussions with industry leaders — where technology and creativity collide. Attendees will experience the latest AI video generation tools firsthand and engage in meaningful exchanges with leading creators, as we collectively usher in a new era of AI-powered visual storytelling.
Guest Speakers:
Leanna REN｜MiniMax VP, Global Marketing
Hyacinth, Simon｜Hailuo AI CPP, AI Artist
YAN Chengye｜Experimental Center Director, Film School, Shanghai Theatre Academy
KiSA｜Founder of StoryStorm
YANG Zheng｜AI Short Film Director, Hailuo AI CPP
Joey｜AI Film Director, Founder of Mona Lisa AI Studio, Hailuo AI CPP
YANG Lijian｜Representative of Hailuo AI × Future Image Research Center (Communication University of China) Workshop
Industry Event: Opening Ceremony and Keynote Report Session of Shanghai Ultra HD Audio-Visual Industry Development Conference
Time：June 24th, 2025 (Tuesday) 09:00-11:30
Venue：7F, FOUR POINTS BY SHERATON SHANGHAI DANING
Organizer：Shanghai Municipal Administration of Culture and Tourism, Shanghai Jing'an District People's Government, Shanghai Media Group (SMG)
Host：Jing'an District Culture and Tourism Bureau, Shanghai Daning Asset Management (Group) Co., Ltd., Shanghai Society of Motion Picture Television Engineers
Co-Organizer：Shanghai Ultra HD Video Industry Alliance, Shanghai Film Academy, Shanghai University
Currently, radio, television and online audio-visual are in a crucial stage of reform, innovation and breakthrough. To thoroughly implement Xi Jinping Thought on Culture and the important instructions and directives of General Secretary Xi Jinping on radio, television and online audio-visual work, as well as the work requirements of the National Radio and Television Administration, and to further implement the cooperation memorandum of the "China (Shanghai) Ultra-High Definition Pioneer Action Plan" signed in September 2024 by the National Radio and Television Administration, the Ministry of Industry and Information Technology, the Ministry of Culture and Tourism, China Media Group and the Shanghai Municipal Government in Shanghai, assist in the construction of the Shanghai Ultra-High Definition Audio-Visual Industry Agglomeration Area, build a future international innovation center for ultra-high definition technology, and promote the end-to-end full-chain upgrade of ultra-high definition in various links such as content production and broadcasting, network transmission, terminal presentation and industrial support, the National Radio and Television Administration has designated 2025 as the "Year of Ultra-High Definition Development". Key topics include: exploration of the full-chain upgrade path of ultra-high definition content production; new progress in the application of technologies such as AIGC creation, intelligent studio, intelligent review, intelligent editing, intelligent recommendation and ultra-high definition video enhancement; new scenarios of technologies such as multimodal large models and corpora empowering ultra-high definition audio-visual applications; new progress in content creation in the Shanghai Ultra-High Definition Industry Agglomeration Area and the new ecosystem of the integrated application of "ultra-high definition +" in scenarios such as the integration of culture, tourism and commerce.
Guest Speakers：
JIANG Wenbo | Member of the Editorial Board, China Media Group; Chairman, World Ultra HD Video Industry Alliance
ZHONG Xiaomin | Secretary of the Party Group and Director, Shanghai Municipal Bureau of Culture and Tourism
ZHAI Lei | Deputy Secretary of the District Party Committee and District Mayor, Jing'an District People's Government
CHEN Sijie | Deputy Director, Shanghai Media Group (SMG); Vice President, Shanghai Media Group Co., Ltd.
Abe Hideki | Vice President, Sony (China) Limited
CHEN Guanghui | CTO, Media Industry, ISP & Internet System Department, Huawei Technologies Co., Ltd.
CHEN Zhi | Vice President and General Manager of Professional Media Business Unit, Chengdu Sobey Digital Technology Co., Ltd.
XUE Tianfan | Young Scientist, Shanghai Artificial Intelligence Laboratory
HUANG Xiaozhen | Head of B2B Commercialization, MiniMax Technology
Industry Event: High-tech Audiovisual and AIGC Technology Innovation Seminar
Time：June 24th, 2025 (Tuesday) 13:30-16:00
Venue：7F, FOUR POINTS BY SHERATOR SHANGHAI DANING
Guiding Unit：Shanghai Municipal Administration of Culture and Tourism, Shanghai Jing'an District People's Government, Shanghai Media Group (SMG)
Organizer：Jing'an District Culture and Tourism Bureau, Shanghai Daning Asset Management (Group) Co., Ltd., Shanghai Society of Motion Picture Television Engineers
In the current era of rapid transformation, the rapid advancement of AIGC (Artificial Intelligence Generated Content) technology is reshaping the media ecology and the landscape of industrial development. From the automatic generation of text, images, and videos to intelligent content creation and distribution, the application of AIGC technology has not only improved the efficiency of content production, but also promoted the innovative development of the media industry. This forum brought together top experts, scholars, business leaders, and technical elites in the industry to share the cutting-edge development, key technologies, and application cases of AIGC technology, and jointly explore the future development path of the radio and television industry, promote industrial cooperation, and jointly promote the radio and television industry to move towards more prosperous and sustainable development.
Guest Speakers：
JIAO Yang | Deputy Secretary-General, World Ultra HD Video Industry Alliance
ZENG Liang | Product Lead of Smart Media Industry, Tencent Cloud Computing (Beijing) Co., Ltd.
LI Mujia | General Manager of Pre-Sales Consulting Department, China Ocean Technology Development Co., Ltd.
FAN Tao | General Manager of Intelligent Media Assets Product Line, Danghong Technology
NI Tiejun | General Manager of Cultural Tourism Industry, Hikvision Digital Technology Co., Ltd.
LIU Yixuan | Senior Project Manager, Andas Group
LI Jing | Vice President of StepStar Intelligent Technology Co., Ltd.
CHEN Xiaobing | Technical Director of Rongyuan Shichuang (Hangzhou) Technology Co., Ltd.
Industry Event: Symposium and Roundtable Dialogue on Advanced Technology Empowering Quality Content
Time：June 24th, 2025 (Tuesday) 13:30-16:00
Venue：7F, FOUR POINTS BY SHERATOR SHANGHAI DANING
Guiding Unit：Shanghai Municipal Administration of Culture and Tourism, Shanghai Jing'an District People's Government, Shanghai Media Group (SMG)
Organizer：Jing'an District Culture and Tourism Bureau, Shanghai Daning Asset Management (Group) Co., Ltd., Shanghai Society of Motion Picture Television Engineers
In the current era of accelerating digital technology iteration, intelligent technologies are reshaping the ecosystem of the content industry. From AI algorithm-driven creative efficiency to immersive technology-powered scene innovation, the ability of advanced technologies to enable the creation and presentation of high-quality content has become a key to industry breakthroughs. This symposium brings together experts from the radio, television, and online audio-visual sectors, covering technology, content creation, and industry operations. Focusing on topics such as the transformation of content production paradigms through technological empowerment and data-driven precise content dissemination, it aims to promote the construction of a symbiotic system between technological innovation and content upgrading, exploring viable paths for high-quality industry development.
Guest Speakers：
TENG Junjie | Vice President of Shanghai Public Relations Association and Director of Cultural and Art Committee, President of Shanghai Art Film Union
ZHU Liang | Vice President of iQiyi and Head of Intelligent Production Department
LI Li | Vice Chairman and General Manager of Migu Vision Technology Co., Ltd.
XU Wei | Assistant to General Manager of Shanghai Oriental Media Technology Co., Ltd. and Director of Magic D Film Studio
CHEN Du | Senior Expert of Cultural Media Industry Line, Alibaba Cloud
NI Minghao | Deputy Director of Technology Center of Shanghai First Financial Media Co., Ltd.
LIU Bingjie | Market Director of Bilibili Vsinger Business
Forward-Looking Dialogues: Expanding Industry Horizons
Industry Event: Report Launch - Research on Development and Protection of Intellectual Property for China Film-Video Industry (2024)
Time：June 21st, 2025 (Saturday) 15:00-15:40
Venue：DREAM HALL, 1F, EASTERN HALL No.1, SHANGHAI EXHIBITION CENTER
Organizer：Lusheng Law Firm, Rouse
This press conference will unveil the latest research findings in the realm of intellectual property rights within China's film-video industry. The content encompasses the core topics such as annual industry panoramic analysis, observation of legal practices, and proposals for IP development and protection strategies.
The research team will focus on three cutting-edge topics for in-depth discussions:
I. AI technology application and the new judicial standards for AI-generated content
II. Overseas expansion of emerging IPs such as micro-short dramas and trendy toys
III. Reconstruction of the global film-video industry landscape under the impact of tariff policies
This release will provide professional references for industry participants through detailed data support, typical case analysis, and practical strategy suggestions.
Guest Speakers：
Aria Tian | China Head of Research Unit, Rouse
Carol Wang | Managing Partner of Shanghai Office, Co-Head of Dispute Resolution and Entertainment Law, Lusheng
Industry Event: Translation and Dubbing as a bridge·Building a Shared Communication Ecosystem - High-level Dialogue on Film and Television Translation, Dubbing and Communication
Time：June 23, 2025 (Monday) 10:00-11:30
Venue：GOBLET HALL, 1F, EASTERN HALL No.1, SHANGHAI EXHIBITION CENTER
Organizer：Shanghai Branch of China Media Group
On the grand opening day of the 30th Shanghai Television Festival, the " Dubbing as the bridge·Building a Shared Communication Ecosystem - High-level Dialogue on Film and Television Dubbing and Communication" will be held grandly. This event focuses on the crucial role of film and television works in international communication, aiming to build a high-level dialogue and exchange platform for the industry and promote the high-quality "going global" of Chinese film and television works. The event will highlight the "National Multilingual Film and Television Dubbing Base", comprehensively showcasing its professional capabilities and innovative achievements in multilingual dubbing, cultural adaptation, and global communication. At that time, senior media professionals in international communication, heads of well-known film and television institutions, film and television dubbing experts, and communication scholars will gather to have in-depth discussions on cutting-edge topics such as innovation in film and television dubbing in the era of artificial intelligence, cross-cultural dubbing and communication strategies, and the construction of a new ecosystem for film and television works going abroad. As a major event on the opening day of the Shanghai Television Festival, this dialogue will provide authoritative interpretations of dubbing standards and share innovative cases for the industry, promoting the connection and implementation of dubbing and communication cooperation projects. We sincerely invite representatives from film and television media institutions to gather in Shanghai and jointly build an open, diverse, and win-win new ecosystem for international film and television communication!
— Let the world understand and love Chinese stories!
Industry Event: Building an Efficient Management System for China's Film and Television Projects - Multidimensional Perspective on Issues in the Film and Television Industry
Time：June 23rd, 2025 (Monday) 13:00-16:00
Venue：GOBLET HALL, 1F, EASTERN HALL No.1, SHANGHAI EXHIBITION CENTER
Organizer：Legal Committee of China Television Production Industry Association, Beijing Film Academy
This event will invite experts, corporation representatives, and scholars to deliberate on pressing challenges and forward-looking trends in China's film and television industry, including but not limited to: international film and television cooperation, the profound impact of AIGC on the industry, full-process management efficiency models in film and television project management, and emerging industry development trajectories. Participants will share practical experiences and innovative concepts, offering fresh insights to address existing industry challenges while promoting standardized, efficient, and sustainable industry growth.
Guest Speakers：
SHEN Honggang | Secretary-General of Legal Committee of China Television Production Industry Association, Producer, Doctor of Laws (UK)
YANG Zi | Director of Legal Committee of China Television Production Industry Association
LI Ran | Director of Film International Communication Center of Beijing Film Academy, Secretary-General of UNESCO Chair in Film Art and Cultural Diversity.
SONG Xi | Deputy Director of Legal Committee of China, Television Production Industry Association, Vice President & General Legal Counsel of New Li Media Group Co., Ltd.
JIANG Yurong | Expert Member of Legal Affairs Working Committee of China Television Production Industry Association, Senior Partner of Beijing Dacheng Law Offices
HAO Xiaojun | Partner of Taihe Tai (Beijing) Law Firm
HU Huiji | Deputy Director of Legal Committee of China Television Production Industry Association, Senior Director of Legal Department of iQIYI
WANG Jun | Expert Member of Legal Committee of China Television Production Industry Association, Chief Partner of Beijing Tao'an Law Firm.
YUAN Fei | Partner of Taihe Tai (Beijing) Law Firm
SUN Liqing | Equity Partner & Head of Intellectual Property Team of Shanghai Zhihe Law Firm
TANG Haozhen | Senior Legal Expert of Yuewen Group
LI Weihua | Partner of Dacheng (Shanghai) Law Offices
Global Connectivity: International Cooperation and Regional Synergy
Industry Event: Action! - Incentive Policies and Shooting Sites Promotion Conference
Time：June 21st, 2025 (Saturday) 14:30-16:50
Venue：GOBLET HALL, 1F, EASTERN HALL No.1, SHANGHAI EXHIBITION CENTER
To support the development of the film industry and attract more film crews and production companies to shoot in their respective areas, multiple countries and regions have introduced incentive policies for film production. This year’s industry event will bring together industry representatives and guests from China, Russia, France, South Korea and Slovenia to promote local film incentive policies, showcase shooting sites resources and promote mutual benefits of the film industry and city development.
Guest Speakers：(in Alphabetical Order)
DAI Liuxia | Director of Ningbo Oriental 1910 Film and Television Service Industry Center
Dmitry Sosedov | Official Representative of Moscow Film Commission
Kim Gi Hun | Chief Manager, KOCCA Beijing Office
LI Yong | General Manager, Yangzhou Studios
LI Yutong | Director, Film and Television Development Division, Publicity Department of the CPC Chengdu Municipal Committee
Nataša Bučar | Managing Director, Slovenian Film Centre
Xiaojing FAN | French embassy of China Audio Visual Project Manager
YAN Keyun | Head of Business Services Department
Industry Event: Turkish Cinema Reception
Time：June 21st, 2025 (Saturday) 13:00-14:00
Venue：MAGNOLIA HALL, 1F, EASTERN HALL No.1, SHANGHAI EXHIBITION CENTER
Organizer：TESİYAP, Republic of Türkiye Ministry of Culture and Tourism General Directorate of Cinema
With the support of the Republic of Türkiye Ministry of Culture and Tourism – General Directorate of Cinema and in collaboration with TESİYAP (Television and Cinema Filmmakers' Professional Association), a special reception will be held on Saturday, June 21 at 16:30.
This gathering will feature a special introduction to Kanto, the Turkish film competing in the festival's official selection. Mr. Birol Güven, General Director of Cinema of the Republic of Türkiye Ministry of Culture and Tourism, will deliver the opening remarks.
During the event, the Ministry's "Filming in Türkiye" initiative will be presented, highlighting Türkiye's rich cinematic heritage and opportunities for international co-productions.
Additionally, insights will be shared about Turkish films featured in this year's festival program, as well as Türkiye's participation in the Focus section.
We would be delighted to welcome esteemed industry professionals to this reception, which marks the beginning of our engagements at the Türkiye Stand during the market.
Guest Speaker：
Birol GÜVEN | General Director of Cinema, Republic of Türkiye Ministry of Culture and Tourism
Industry Event: Thai-China Film and Content Partnership in the Next 50 Years
Time：June 22nd, 2025 (Sunday) 14:00-17:00
Venue：MAGNOLIA HALL, 1F, EASTERN HALL No.1, SHANGHAI EXHIBITION CENTER
Organizer：Royal Thai-Consulate General in Shanghai, Ministry of Commerce Thailand, Thailand Film Office, Thailand Creative Culture Agency
Come meet the people driving Thailand's dynamic creative economy and learn more about the country's strengths in film, television, digital content, and storytelling. Don't miss this opportunity to connect with your Thai counterparts to explore potential collaborations and shape the future of Thailand-China partnerships as we celebrate the 50th anniversary of our diplomatic relations.
Industry Event: "Dream City, Promising Future" Shanghai International Tourism Resort Film and Television Resources Promotion Conference
Time：June 23rd, 2025 (Monday) 10:00-10:20
Venue：DREAM HALL, 1F, EASTERN HALL No.1, SHANGHAI EXHIBITION CENTER
Organizer：International Resort Administrative Commission
Shanghai International Resort is an important measure and major achievement of Shanghai in fulfilling the Central Committee's strategy of expanding opening-up steadfastly, in strengthening international cultural exchange and cooperation, and in Pudong's development and opening-up. The Resort will continue to focus on cultural creation and enhance its international, cultural and pivotal features to provide the people with abundant cultural, tourism and entertainment products. Driven by digital innovation and major projects, the Resort is actively engaged in implementing the state's major strategies of promoting cultural development and boosting domestic demand, and spares no effort to attract and serve worldwide guests. The Resort will be built into a large platform displaying excellent Chinese culture, and a large dock where Chinese culture goes out, foreign cultures come in, and various cultures communicate with each other. The Resort will become a mainstay for the causes of shaping Shanghai into a modern socialist cosmopolis and building Pudong into a leader of socialist modernization. It will also become a hub of Shanghai's development into an international consumption center. In January 2023, the resort was officially designated as China National Tourist Resort by Ministry of Culture and Tourism of the PRC.
At present, the resort is focusing on developing the overall spatial layout of "One Core and Four Parcels". South No.1 Parcel will be designed with the vision of "Sunrise Leisure Town", aiming to become an urban leisure and vacation destination with high-quality holiday relaxation, trendy activity experiences, and international cultural creativity as its main features. As the region with the greatest development potential and spatial capacity for integrated development, it will synergize with the core area to write a new chapter in cultural and tourism excellence.
Guest Speaker：
TANG Wenju | Director of Investment Promotion Center of Shanghai International Resort Management Committee
Industry Event: Russian Content Showcase
Time：June 23rd, 2025 (Monday) 14:00-15:20
Venue：MAGNOLIA HALL, 1F, EASTERN HALL No.1, SHANGHAI EXHIBITION CENTER
Organizer：Russian Content Worldwide
Discover the latest content from Russia!
Russian Content Worldwide showcase presents animation, feature films, TV series, and documentaries from 15 leading Russian companies — including top producers, distributors, and sales agents.
Audiences can expect original ideas, gripping stories, and a rich variety of genres — from historical dramas and thrillers to comedies and modern animation. Today’s Russian content is a powerful mix of creativity and international appeal, made for global screens.
Join us for a screening of trailers and get a first look at the stories and talents ready to captivate audiences around the world!
Industry Event: (Outreach) Meeting of the Yangtze River Delta Film and Television Production Services Cooperation Alliance
Time：June 23rd, 2025 (Monday) 16:30-17:30
Venue：GOBLET HALL, 1F, EASTERN HALL No.1, SHANGHAI EXHIBITION CENTER
Organizer：Secretariat of the Yangtze River Delta Film and Television Production Service Cooperation Alliance
In further response to the national strategy of integrated development of the Yangtze River Delta, the Secretariat of the Yangtze River Delta Film and Television Production Services Cooperation Alliance (the Alliance) has initiated an (outreach) meeting of the Alliance to be held at the 27th Shanghai International Film Festival & 30th Shanghai TV Festival International Film & TV Market. We hereby invite representatives of film and TV production service providers and shooting bases from the Yangtze River Delta and the rest of China to the meeting for discussions on how their services can help boost the high-quality development of the film and TV industry and empower the integrated, innovative development of culture and tourism.
* Invitation Only
Business Matchmaking: Insight-Driven Market Connections
International Hub: International Distribution of Chinese Animated Films
Time：June 23rd, 2025 (Monday) 10:00-11:30
Venue: MAGNOLIA HALL, 1F, EASTERN HALL No.2, SHANGHAI EXHIBITION CENTER
As cross-cultural exchange in the global animation industry continues to deepen, Chinese animated films are gaining new opportunities in international distribution. Understanding the market logic, aesthetic preferences, and cooperation mechanisms of distributors in different regions has become a crucial step for animation creators and content owners aiming to expand internationally. This international hub will focus on the international distribution of Chinese animated films, inviting representatives from various countries to share their practical experiences and collaboration strategies in the global animation market, helping more domestic animated works reach international audiences efficiently.
Host：Pamela Bai | Hugoeast Founder
Guest Speakers：(in Alphabetical Order)
Carolina Boco | Manager of Draka Distribution
Joyce Lee | Managing Director, Encore Films Pte Ltd.
Roman Dorofeev｜Head of Content Acquisition, Russian Report
WANG Anyi｜Producer of Animated Feature Film "A Story About Fire"
International Hub: Content Demands of Streaming Platforms
Time：June 24th, 2025 (Tuesday) 11:00-12:00
Venue：MAGNOLIA HALL, 1F, EASTERN HALL No.1, SHANGHAI EXHIBITION CENTER
As global audiovisual content circulation continues to accelerate, content preferences among streaming platforms across different countries and regions are increasingly shaped by both diversification and localization. This international hub aims to serve as a communication bridge between content producers and streaming platforms, inviting representatives from major streaming platforms in different regions to share insights into their current content needs and acquisition strategies.
Host：Pamela Bai | Hugoeast Founder
Guest Speakers：(in Alphabetical Order)
Chatsuree Sripamorn | Content Acquisition and International Business Senior Manager, Mono
Lenny Leong Mei Leng | Senior Assistant Vice President, Astro
Konstantin Vladimirov | Commercial Director, MT Media
Virginia Lim | Chief Content Officer, MediaCorp
Talent Development: Unlocking Future Potential
Industry Event: The 18th Shanghai University Student Television Festival Kick-off Press Conference
Time：June 21st, 2025 (Saturday) 10:00-10:40
Venue：DREAM HALL, 1F, EASTERN HALL No.1, SHANGHAI EXHIBITION CENTER
Organizer：School of Communication, East China Normal University
The press conference unveils the upgraded branding of the Shanghai University Student TV Festival, announces new programs in Digital Media and AI-driven Film Studies, and reveals the co-production of the AIGC film project "Tiger Woman" with Shanghai YueYing Film Culture Media Co., Ltd., showcasing the School's latest breakthroughs in intelligent audiovisual innovation and academia-industry collaboration.
Industry Event: Co-building a Solid Foundation for Cultural Innovation and Creativity - A Research Report on High-Quality Talent Cultivation in Film and Television Through Audiovisual Platforms
Time：June 25th, 2025 (Wednesday) 14:00-15:30
Venue：MAGNOLIA HALL, 1F, EASTERN HALL No.1, SHANGHAI EXHIBITION CENTER
Organizer：HUJING DIGITAL MEDIA & ENTERTAINMENT GROUP
This symposium aims to establish a high-level industry exchange platform, gathering leading professionals to explore the current landscape and future direction of talent development in China's film and television sector, and to drive deep integration of industry-academia-research collaboration. The event will feature keynote speeches, the official release of the research report and a roundtable forum, among other segments.
Project Stage: Industrial Showcases and Open Dialogues
Industry Event: OpenMic - Market Pitch Parade
Time：(Ⅰ) June 21st, 2025 (Saturday) 10:30-11:30
(Ⅱ) June 22nd, 2025 (Sunday) 16:00-17:00
Venue：GOBLET HALL, 1F, EASTERN HALL No.1, SHANGHAI EXHIBITION CENTER
The "OpenMic-Market Pitch Parade" focuses on industry insights and practitioner experience-sharing, creating a platform for different institutional representatives across the film & TV industrial chain to showcase achievements and exchange ideas. It covers multiple dimensions - from policy incentive, technological innovation, and production support to legal protection and film education practices, highlighting cutting-edge industry trends and creative projects, fostering cross-sector dialogue and tangible collaborations.
Guest Speakers：(Ⅰ)
Bay SHANG | S-instant Co-Founder, CMO
Renee MO | Co-founder, Executive Producer, Creative Producer of Shanghai Pure Gold Pictures
Shincy LU | Representative of Guangzhou Film EXPO Committee
Tina JIA | Founder, Wing Sight Culture & Media Co., Ltd.
YOU Huangxin | Senior Manager of GKIC Ecological Service Department
Guest Speakers：(Ⅱ)
Daniel Shibo MA | Partner, Dacheng Law Office
Donnie CAI | CEO, Dogme23
HO Chun Fai | Technical Lead of Animation Project of Jilin Animation Institute, General Manager Assistant of Jilin JAI Vixo Pictures Co., Ltd.
Silvia Si CHEN | Partner, Dacheng Law Office
Industry Event: Signing Ceremony for the Movie "Defiant Glory"
Time：June 21st, 2025 (Saturday) 11:00-12:00
Venue：DREAM HALL, 1F, EASTERN HALL No.1, SHANGHAI EXHIBITION CENTER
Organizer：Star Line Film Industry (Guangdong) Co., Ltd., Radio Beijing Corporation
The movie "Defiant Glory" has a rare theme. It is created based on little-known real history, telling the legendary story of a group of Chinese young people who stuck to their love and fought against the odds 90 years ago. It is a highly entertaining commercial film integrating action, war and love. At this signing ceremony, representatives of the production units will personally state why they want to participate in this rare and thrilling theme, and the creative team representatives will demonstrate how to make the film look good and touching!
Industry Event: Zhihu Yan Salon
Time：June 22nd, 2025 (Sunday) 13:30-15:30
Venue：GOBLET HALL, 1F, EASTERN HALL No.1, SHANGHAI EXHIBITION CENTER
Organizer：Zhihu
Zhihu Yan Salon × Shanghai International Film Festival: A Fantastic Film Gala Featuring "My Father's Son", directed by Sheng QIU and starring lead actor Yang SONG—for discovering, communicating, and sharing fresh insights beyond the screen.
Guest speakers:
Sheng QIU | Director of "My Father's Son"
Yang SONG | Starring Lead Actor of "My Father's Son"
Special Event: Celebrating Industry Collaboration with Ceremonial Highlight
"Tides of Story - Film & TV Beyond Borders" 2025 Shanghai International Film & TV Market × Yuewen Market Reception
Time：June 24th, 2025 (Tuesday) 19:00-22:00
Venue：CENTRAL HALL, SHANGHAI EXHIBITION CENTER
The 2025 Shanghai International Film & TV Market and Yuewen will co-host the "Tides of Story: Film & TV Beyond Borders" appreciation reception, inviting partners and guests from home and abroad to join a gathering celebrating the integration of literature and screen content. The event expresses heartfelt thanks for the continued support and collaboration of all partners.
* Invitation Only
Q: How to attend the Industry Events of the 27th Shanghai International Film Festival (SIFF) and the 30th Shanghai TV Festival (STVF) International Film & TV Market?
A:
·SIFF & STVF badge holders can attend Industry Events with their badges. Please note that seating is limited and available on a first-come, first-served basis.
·Special sessions require an invitation to attend.
Welcome to the 2025 Shanghai International Film & TV Market.
This is where collaborations converge, conversations grow, and content embarks on its journey.
We look forward to having you with us.
Shanghai Municipal Administration of Culture and Tourism
