The 27th SIFF Joins Hands with BVLGARI to Illuminate the Silver Screen Anew.

BVLGARI and the 27th SIFF to Embark on Their Fifth Collaborative Journey through the Realm of Cinema

Where cinema endures, etching the tableau of our times. On June 13, the 27th Shanghai International Film Festival (SIFF) will officially commence. BVLGARI, the esteemed Italian jeweler, returns as the festival’s official partner for the fifth consecutive year, reaffirming its alliance with this internationally acclaimed competitive feature film festival, as they embark together on yet another voyage across the realm of cinema.

The year 2025 marks a triple cinematic milestone: 130 years of world cinema, 120 years of Chinese cinema, and 55 years of China-Italy diplomatic ties. In this radiant moment where three historic milestones converge, the Italian jewelry maison with over a century of artisanal heritage brings its timeless legacy to bridge the Eternal City and the Eastern Metropolis. The splendid traditions of Rome and the contemporary elegance of Shanghai illuminate each other through the magic of cinema, composing a symphony where Eastern and Western film artistry blossom in harmony - a tribute to the glorious century-spanning journey of human cinematic achievement.

In the 1950s, when Italian cinema rose to global prominence with the flourishing of Rome’s legendary Cinecittà studios, BVLGARI began its extraordinary dialogue with the silver screen. This connection crystallized in 1956 when BVLGARI first crafted medals for Italy’s prestigious David di Donatello Awards. In 2013, BVLGARI participated in the restoration of the classic film Cleopatra, allowing this immortal masterpiece to shine with renewed brilliance. In 2014, BVLGARI funded the restoration of Rome’s Spanish Steps, reviving the iconic location featured in Roman Holiday. Furthermore, BVLGARI has collaborated with SIFF for multiple years to promote cultural exchange between Chinese and Italian cinema. The brand has proudly sponsored a featured screening section and presented custom-crafted medals and special gifts to winners of the Golden Goblet Awards for Best Actor, Best Actress, and the Jury Grand Prix, celebrating their dazzling contributions to the art of film.

 The Gold Medal for Italy’s David di Donatello Awards, Crafted by BVLGARI

BVLGARI has consistently forged timeless allure through radiant Italian aesthetics and extraordinary craftsmanship, creating countless iconic silver-screen moments. The brand’s legacy is eternally intertwined with legendary actresses of international cinema - Elizabeth Taylor, Sophia Loren, and Gina Lollobrigida - immortalizing their brilliance across generations.

Elizabeth Taylor, Sophia Loren, Gina Lollobrigida

- these luminaries of film share an enduring bond with BVLGARI

On the grand occasion of SIFF, BVLGARI proudly presents the global premiere of its documentary film ICON(S) BVLGARI BY REFIK ANADOL. BVLGARI will join forces with internationally acclaimed film stars to artistically showcase its most iconic emblem - the Serpenti - unfolding its infinite dimensions on the silver screen. This cinematic journey transcends time and space, pioneering a groundbreaking fusion of multimedia digital art and jewelry aesthetics through the documentary format, revitalizing its enduring artistic vitality.

The film will soon see its theatrical release. Audiences can purchase tickets via the festival’s official ticketing platform and partner ticketing channels to witness this extraordinary dialogue between art and jewelry in person.