Overview

As a key component of the Shanghai International Film Festival and Shanghai TV Festival, SIFF MARKET and STVF MARKET are held every June in Shanghai. Upholding the principles of service-first and trade-driven, they have earned a strong reputation for their international, professional, and forward-thinking characteristics. Dedicated to fostering a dynamic, full-spectrum industry chain, they serve as a vital bridge connecting global film and television industry resources. 

In 2025, the SIFF MARKET and STVF MARKET will merge for the first time to debut as the International Film & TV Market, presenting a brand-new experience to the industry. This exhibition will bring together domestic and international film and television production companies, investment institutions, shooting locations, technology providers, post-production companies, marketing and publicity agencies, distributors, production service organizations, and film and television colleges and universities, integrating diverse elements including content creation, film equipment, AI technology, and cultural tourism innovations. Market Events will include project presentations, IP presentations, industry panels, and one-on-one meetings, offering seamless, comprehensive services for all participants. 

For the first time, a creative bazaar will be introduced in the exhibition area, featuring a cultural and creative fair, photo spots, and fan meet-and-greet events. Open to the public, this bazaar aims to foster deeper integration and creative synergy across culture, sports, tourism, business, and exhibitions.