DIOR Joins Hands with SIFF to Release Campaign Themed "Life Without Limits"

"The power of women is extended from the inside out, and is the wisdom of life."

- Zhao Tao

DIOR is committed to speaking up for the women of our times and has released a campaign with the theme of "Life Without Limits." Performed by Zhao Tao, renowned actress, producer, and promotion ambassador of The Belt and Road Film Week of SIFF, the first chapter “Women” looks back at women's self-growth, showcasing women's power calmly and gracefully blooming.

"Movies are free, and each woman is creating endless possibilities."

- Vivian Qu

The second chapter "Movie" of "Life Without Limits" uses the cinematic language to tell a unique life story. For Vivian Qu, a well-known director and a judge of the main competition of this year's SIFF Golden Goblet Awards, film is her language, and also her way of seeing the world, people, and art. Through movies, you can see life, women, and every soul that is constantly making breakthroughs and shining.

"Movies are condensed lives, giving me real life experiences."

- Karry Wang

Experience life in movies and face challenges in life. For Karry Wang, well-known actor and Dior brand ambassador, real lives are staged on the big screen. With the life experiences gained in the movies, he makes progress and grows in between different roles.

"Look for the undefined self and be at the helm of your life."

- Yang Caiyu

The third chapter of "Life Without Limits" - "No Limits", encourages you to tear off the labels, not to be defined, and to live your own life without limits. Yang Caiyu is one of a kind, and there is no simple label that can define her. Step out of the comfort zone, make the impossible possible, live your life without limits, and create new possibilities for performance.

"Break the shackles and pursue an unlimited life."

- Tengjing Shu

Put on the wings of imagination and travel in the incredible world of cinema. Watching movies is observing life, while making movies is chasing dreams. From watching movies to making movies, Tengjing Shu's film career has no limits.