Giorgio Armani Beauty Set up a Scholarship to Cultivate New Force of Film & TV Makeup
Shanghai International Film Festival together with Armani Makeup, will jointly set up a Film & TV Makeup Design Scholarship for Shanghai Vancouver Film School to focus on the field of film & television makeup, help cultivate professional talents, and encourage young filmmakers in the field of film & television makeup to start. This morning, Yuan Hong, Zheng Kai, Yu Haoming, Kong Chuinan, Zhang Jianing, Dong Youlin, Wang Jia, Deng Jiajia, and the "Desert 5" including Ding Feijun, Hu Wenxuan, Gu Landi, Shi Mingze and Xu Bingchao, as well as other stars gathered in Shanghai and attended the unveiling activity of Armani Box, and they were awarded the title of "Makeup Film Star Promoter" by Shanghai International Film Festival. The project demonstrated that both parties are committed to discovering and cultivating diverse talents of film industry, injecting fresh blood into the industry and further supporting young filmmakers to explore the industry.
For this purpose, Giorgio Armani Beauty has launched a limited edition red tube lip glaze #401 "SHANGHAI RED" in collaboration with the film festival. The incomparable color saturation and velvety texture seemed to make the lips wear a luxury velvet dress of Giorgio Armani. "SHANGHAI RED" further added a brilliant color to this Shanghai International Film Festival. The limited edition red tube lip glaze #401 would be sold only at the Armani Box of Shanghai Daimaru Department Store during the activity.
This year, Armani Makeup became the official partner and designated beauty brand of the 22nd Shanghai International Film Festival, and through the cooperation with Shanghai International Film Festival, the relationship between the brand and global film circle will be further enhanced. The two parties would provide makeup services for guests and celebrities attending the film festival to create a low-key but luxurious beauty experience; jointly launch a limited edition red tube lip glaze to create a limited "Red" that belongs to Shanghai only; distribute surprising welfares in the screening cinema to give back to the enthusiastic film fans of Shanghai International Film Festival; launch a special event focusing on the field of film & television makeup to help professional film talents to start.
During the film festival, Giorgio Armani Beauty set up experience zones in three designated screening cinemas: Palace Cinema (Changning Raffles Store), Premiere Cinemas (Jing'an Kerry Centre), and Palace Cinema (IFC Mall Store) to further enrich the viewing experience of film fans, interact with the fans who participated in the film festival, and distribute exquisite gifts.
Giorgio Armani Beauty established cooperative partnership with the 22nd Shanghai International Film Festival, further enhanced the relationship with the film & television industry, and paid a tribute to the film art that Mr. Armani has loved all his life. Over the years, the fashion designer has designed costumes for many films, including the most famous ones: a series of costumes designed for Richard Gere who starred the AMERICAN GIGOLO in 1980; moreover, THE UNTOUCHABLES, GATTACA, STEALING BEAUTY, SHAFT, BATMAN Series, THE TUXEDO, DE-LOVELY, FAIR GAME, THE SOCIAL NETWORK, MISSION IMPOSSIBLE: GHOST PROTOCOL, HANNA, A MOST VIOLENT YEAR, THE WOLF OF WALL STREET.