SIFFORUM | China Film Industry Summit Forum: Working Together to Celebrate the 70th Anniversary and
On the morning of June 16, the Opening Forum for the 22nd Shanghai International Film Festival SIFForum, "China Film Industry Summit Forum: Seventy Years of Ups and Downs, Jointly Build a Powerful Nation", was officially launched.
Zhonglun Ren, the Chairman of Shanghai Film Group and Shanghai Film Co., Ltd., Ping Jiang, the General Manager of China Film Co., Ltd., Dong Yu, the founder, Chairman and President of Bona Film Group Co., Ltd., Changtian Wang, the Chairman of Beijing Enlight Media Co., Ltd., Maojun Zeng, the President of Wanda Pictures Group and Wanda Cinemas, Luyuan Fan, the Rotating President of Ali Grand Entertainment, President of Youku, and Chairman of Alibaba Pictures, Wu Cheng, the Vice President of Tencent Group, CEO of Tencent Pictures, etc. participated in the forum. Xuehua Hu, the Professor of Shanghai Jiao Tong University and a director, was invited to preside over the event, and discussed together with the guests about the present and future of Chinese film "Powerful Nation" on the occasion of the 70th anniversary of the founding of new China.
Guests of Summit Forum
A Tribute to the 70th Anniversary: Working Together and Diverse Types
Wu Cheng, the Vice President of Tencent Group and CEO of Tencent Pictures, said that, in order to welcome the 70th anniversary of China, Tencent Pictures has produced a number of works jointly with many film producers and institutions, including the THE RESCUE reflecting the industry theme that was jointly produced or issued under the guidance of the Ministry of Transport, the tribute film MY COUNTRY AND I, THE FIRST DEPARTURE OF THE OCEAN that accumulated outstanding domestic directors, the film SHANGHAI FORTRESS with science fiction theme, etc.
Luyuan Fan, the Rotating President of Ali Grand Entertainment, President of Youku, and Chairman of Alibaba Pictures said, according to the two-wheeled drive strategy of Alibaba Pictures with its new established infrastructure and premium content. On the one hand, Alibaba Pictures would participate in some of the key tribute film projects as a joint producer, and would also focus on the advantages of infrastructure in the meantime to help and support the project producers to promote and issue the tribute films.
Ping Jiang, the General Manager of China Film Co., Ltd. said that, China Film would continue the production tradition of previous tribute films, and would launch "Large Theme" works recalling the revolutionary history, such as MILLIONS OF BOLD WARRIORS, and THE MOMENT THE SUN RISES, etc. jointly produced with the team of August First Film Studio. It was worth noting that although the aforementioned films were intended to reflect the magnificent revolutionary history, the perspectives were all based on ordinary people and small events in the revolutionary history.
Zhonglun Ren, the Chairman of Shanghai Film Group and Shanghai Film Co., Ltd. mentioned that, this year was also the 70th anniversary of Shanghai Film Studio which would continue to carry forward the pursuit of quality works at major historical moment and launched outstanding works. Currently, the work CLIMBERS has been photographed. As a film representing the experience of the Chinese mountaineering team for mounting the Mount Everest twice in the 1960s and 1970s, Zhonglun Ren said that, the film mainly reflected the national spirit of Chinese for climbing bravely.
Changtian Wang, the Chairman of Enlight Media Co., Ltd. revealed that, until the end of this year, Enlight would release more than a dozen films, in which the key film was the JIAN RU PAN SHI directed by Yimou Zhang. As a film integrating multiple elements such as anti-corruption, police and bandit, anti-crime, etc., Changtian Wang said, the JIAN RU PAN SHI would reflect the practice and exploration of mainstream film companies in the level of main theme and mainstream value. "It is an obligatory duty for mainstream film companies to highlight main themes and promote correct values." Changtian Wang said.
Dong Yu, the founder, Chairman and President of Bona Film Group Co., Ltd. said that, Bona has intensively organized and photographed three large-scale tribute films, all of which were creations based on real prototypes and reflecting contemporary styles and features. In addition to THE BRAVEST reflecting the firefighters, there were also THE CHINESE PILOT reflecting the work of aviation crews, and the THE RESUCE depicting sea rescue. Furthermore, the CHAIRMAN MAO 1949 jointly produced with Beijing City has been planned.
Maojun Zeng, the President of Wanda Pictures Group and Wanda Cinemas said that, Wanda would do a good job in welcoming the 70th anniversary of the founding of new China from two aspects. On the one hand, its subordinate cinemas would do a good job in marketing for the various types of films in this year to ensure the projection quality of films. On the other hand, Wanda would participate in the production of main theme films as a joint producer, including MY COUNTRY AND I, LIBERATION, etc. jointly produced by multiple companies.
Maojun Zeng pointed out that, most of the films this year were jointly completed by multiple institutions, "The film companies and filmmakers work together to offer tributes to the 70th anniversary of the founding of new China." Maojun Zeng concluded.
The present and future of Powerful Nation
Progress and breakthrough, quality and pursuit
In the face of the goal of strong film nation, many guests mentioned that Chinese films have made great progress compared with the previous ones, and "Powerful Nation" of Chinese film already had certain foundation.
Guests of Summit Forum
Changtian Wang, the Chairman of Enlight Media Co., Ltd. said that, in a five-year range, Chinese film has made great progress, the film quality has been comprehensively improved, and the types have been more diversified, such as science fiction, contemporary fantasy, war, hero, documentary, etc. In addition, Chinese film talents have also achieved rapid growth, while good scripts and director teams have been more substantial than before.
Dong Yu, the founder, Chairman and President of Bona Film Group Co., Ltd. believed that, in 2018, Chinese films not only achieved breakthroughs in type, but also in aesthetics, for example, a number of excellent domestic films like the OPERATION RED SEA, DETECTIVE CHINATOWN II, DYING TO SURVIVE, PROJECT GUTENBERG, etc. have been produced. These domestic films not only made achievements in box office, but also gained wide social recognition in terms of social influence.
Maojun Zeng, the President of Wanda Pictures Group and Wanda Cinemas said that, under the guidance of opening up and going overseas, the sources of foreign films in Chinese film market have become more diversified and achieved the breakthrough in box office, and the scale and type of Chinese films going overseas have also been improved in both quantity and quality than before.
However, the guests also said that Chinese film is in the stage of adjustment from the age of quantity to the age of quality currently, and has entered a period of stable development. In the face of the reality of staged adjustment, participants in film industry should actively respond to challenges while fully realizing the kinetic energy and potential of Chinese film market's subsequent development.
Ping Jiang, the General Manager of China Film Co., Ltd. stressed that, the pursuit of box office has given way to the pursuit of quality, and quality would be an important responsibility for Chinese filmmakers in the future.
Luyuan Fan, the Rotating President of Ali Grand Entertainment, President of Youku, and Chairman of Alibaba Pictures said that the film industry is currently entering a stage in urgent need of precipitation. He believed that China has a huge consumer population base and has the advantage of continuing to surpass, but at the content quality level, there is still a lot of room for improvement.
The Vice President of Tencent Group and CEO of Tencent Pictures Wu Cheng believed that, facing the challenge for short-term adjustment, we should return to the value of the film itself to think. Wu Cheng emphasized that, as the role most widely accessible to user, on the one hand, film could bring cultural value to the society, the whole country and the people. On the other hand, the audience’s longing for a better life and the pursuit of quality content have been improving. These would be the continuous driving force for the development of Chinese film in the future.
Zhonglun Ren, the Chairman of Shanghai Film Group and Shanghai Film Co., Ltd. said that various types of Chinese films have been maturing in 2018, and with the development of film industry and commerce, the influence of market on decision of demand and choice, the features of film industry’s overall development are also becoming more and more obvious. The stage of stable development is also the time to think about the correct path of Chinese film development and to set up the development path of Chinese film. It is necessary to focus our vision on larger pursuit, pursuing the style of quality works and Chinese characteristics.
As an important part of the Shanghai International Film Festival, the SIFFORUM will be held from June 16th to 21st, with 10 forums and 4 Film Class activities. The 22nd Shanghai International Film Festival will take the theme of tribute for 70th anniversary and of promoting China to transit from a big film country to a film power, go deep into all aspects of the film industry, focus on topics such as film industrialization, industrial chain, sci-fi films, film education, mainstream film innovation and other topics for wisdom collision. In the meanwhile, it also takes the deep and proper implementation of "the Belt and Road" film exchange and the presentation of film art as major directions, fully demonstrates the vitality of Chinese films, fully implements the platform mission, and helps Chinese films to march toward a better future.