June 12th, 2018 VOL.1
Deputy Director of State Administration of Radio and Television
Chairman of Organizing Committee of Shanghai TV Festival
Growing for more than three decades, Shanghai TV Festival has become one of the most influential international television exchange and cooperation platforms in Asia. On the occasion of the 24th Shanghai TV Festival, on behalf of the State Administration of Radio and TV and the Organizing Committee of Shanghai TV Festival, I would like to express my sincere gratitude to all the friends who have been supporting the Festival as always. I earnestly welcome the guests who are cordially concerned about the Chinese TV industry. Let’s get together here toenvision the future of Chinese TV.
Along with the development in the global television circle, the Chinese TV industry has also been gradually evolvingagainst numerous challenges and gaining momentum in the transformation. Entering a new era, we hope that Chinese television practitioners could strengthen their confidence, seize the opportunity, adhere to the peoplecentered principle, and create more outstanding works in line with the times to build ,thus building up a Chinese theater that never closes.Meanwhile, we expect that the Chinese TV industry could, byfollowing the pulse of national destiny, leading in the advancing of times, and voicing the view of the times, tell Chinese stories in the new era, constantly adapt to people’s new needs for a better life, and showcase tothe world the great country in a true, pictorial and holistic manner.
Leveraging the rising creation passion and diversified broadcasting forms in the thriving field, the Shanghai TV Festival persists in steadyingcultural confidence and sticks to the organizing mechanism of professionalism, internationalization and benevolence, so as tobuild a platform for exchanges, communication, cooperation and development for Chinese and foreign TV industry professionals and institutions, and offer the audience a feast of remarkable programmes at home and abroad.
This year coincides with the 40th anniversary of the Reform and Opening- up, as well as the 60th anniversary of Chinese TV series. The 2018 Shanghai TV Festival, the first session held after the 19th CPC National Congress, will not only look back to history and stay true to the mission, but also set off on a new path in the new era with a new look, contributing a broader stage and stronger forces to the development of television industry in China and even across the world.
Finally, I wish the 24th Shanghai TV Festival a complete success!
Deputy Director of China Media Group
Chairman of Organizing Committee of Shanghai TV Festival
This June in Shanghai, we rejoice at the 24th Shanghai TV Festival. On this grand occasion, on behalf of the China Media Groupand the Organizing Committee of Shanghai TV Festival, I would like to extend my sincere welcome to the guests and friends from home and abroad.
The rapid development of new media is changing the living environment of television, pushing communication approaches and work formats in rivalry with content. Therefore, adhering to high- quality content has become an increasingly essential responsibility of TV professionals.Against the backdrop of integrated development, outstanding content is gaining greater advantages in communications. As one of the most influential international TV exchange and cooperation platforms in Asia, Shanghai TV Festival, following theorganizing mechanism of professionalism, internationalism and benevolence, honors TV works featuringexcellent content and refined production, and broadcasts premium TV programmes through multiple channels, inspiringthe originality of Chinese TV practitionersand spurring the high-quality development of Chinese TV industry.
As Year 2018 marks the 60th birthday of Chinese TV dramas, Shanghai TV Festival is torevisit the original mission of TV arts,look back upon thelegacy spanninggenerations of televisionmakers and aspire to write a new and splendor chapter of Chinese TV industry. In the meantime, the Shanghai International Film & TV Festival · Internet Summit will take place to capture the latest trends in industrial development and promote the creation of top- class content. We hope that Shanghai TV Festival could assist the incubation of more outstanding TV programmes that reflect the reality and are beloved by the masses, extend the value chain of the content industry, and carry forward socialist core values. It isexpectedthat we can advance the in- depth and holistic development of national television media, strengthen international communication capabilities, tell better “Chinese stories”, and pass onlouder“Chinese voice”.
Finally, please allow me to wish the 24th Shanghai TV Festival a complete success!
Vice Mayor of Shanghai
Chairman of the Organizing Committee of Shanghai International TV Festival
In this enchanting July, we reunite in Shanghai to herald the 24th Shanghai TV Festival together. Here, on behalf of Shanghai Municipal People’s Government and the STVF Organizing Committee, I’d like to extend a warm welcome to guests and friends from home and abroad!
For over 30 years, Shanghai TV Festival, with its consistent nature of being professional, foresighted and innovative, has always been striving for functions of cultural exchanges, industrial agglomeration and economic driver to inherit Chinese culture essence and absorb the world culture treasure. Serving as the display, communication and cooperation platform for China’s television works and television workers, it has grown into the largest and most influential comprehensive international television festival in Asia, making remarkable contributions to building the “Shanghai Culture”brand and boosting the transformation and development of China’s television industry.
The 2018 Shanghai TV Festival, adhering to international top- level and world- class benchmarks and development orientation, will take the selection of “fine works” as its core position. It will further enhance this event’s professionalism, authority, and internationality by strictly selecting high quality Chinese and foreign television dramas, documentaries, animations TV shows, etc.; paying attention to Chinese-language works, cultivating the new generation television workers, and selecting new original fine works that are down to earth and heart- warming to pave the way to greater stages for them.
This year marks the 60th anniversary of China’s TV drama, and Shanghai International TV Festival will hold the 60th Anniversary of Chinese TV Series to review the development path and glories of China’s TV drama in 60 years and inspire television workers to create more times-worthy art works reflecting the grass-root society and close to the people.
Born in China's economic center and opening- up pioneer, Shanghai, Shanghai culture is unique, and enjoys advantages brought by talents, finance, and geographical location. Attaching great importance to the development of the film and television industry, recently, Shanghai has issued supportive policies such as the “50 Measures to Boost Shanghai’s Cultural and Creative Industry”and launched a series of corresponding preferential measures. To achieve win- win fruits and the prosperity and development of the television industry, we warmly welcome television workers country- wide and worldwide to share experience and expand cooperation in Shanghai!
To conclude, I wish the 24th Shanghai TV Festival a full success!
Urban fantasy series 'Guardian' to premiere in June
By Joyce Xu (Shanghai Daily)
The highly- anticipated online series "Guardian," hailed as China’s answer to the American series "Agents of S.H.I.E.L.D.," will start to air on Youku in mid-June.
Based on an online fiction by popular novelist "Priest," theurban fantasy series revolves around two youngguardians' efforts to fight evil and maintain world peace.
The series features stunning visual effects that depict afuturistic earth. It also combines distinctive elements ofOriental philosophy with aspects of American fantasydrama.
Series producer Zhou Bingcheng said a lot of time andenergy was devoted to casting, script and settings. Itstars young actors Bai Yu and Zhu Yilong.
Main performers of "Guardian" attended the conference. ( Provided by sponsor )
The Conference of "Guardian". ( Provided by sponsor )
Directors promote TV's role in shaping future society
By Liza Li
TV station directors from around China shared insights on how mainstream media could help influence the future shape of society at Shanghai TV Festival's first summit yesterday.
There was consensus among them that mainstream media should take the lead by showing quality content and telling touching stories about ordinary people.
Zhang Hongsen, deputy director of State Administration of Press, Publication, Radio, Film and Television (SAPPRFT), gave a keynote speech on how television stations should boost their strengths in communicating, guiding and influencing the public innovatively.
“We should all explore and innovate in news and propaganda as well as literary and artistic creations, constantly offering excellent news and programs with indepth thinking that can also bring cultural enjoyment to the public," Zhang said.
“A lot of Chinese program formats, animated films and TV series, documentaries and more are loved by audiences and have entered the international market. They are also key forces in demonstrating Chinese values.”
As the overall environment undergoes profound change, he said, TV networks are facing new challenges in maintaining the power of speech. The requirements of offering multi- level, multi- cultural content are also much higher.
“The application of new generation technologies will help the integration and upgrading of TV networks, advance the construction of intelligent, convergence media and push forward the development of HDTV and Ultra HDTV,”said Zhang.
Peng Jianming, deputy editor-in-chief of CCTV, said TV stations should maintain an artisan spirit in producing excellent new programs, spare no effort in doing foundational research and ensuring that subject focus and artistic expression are of the highest quality.
“We should express the history and focus on the reality," Peng said. "There should be good stories and characters in addition to mastering the themes and values. “Real life topics will always be about people," he added. "They are not abstract images but individuals with emotions, dreams and struggles. It's our duty to show the extraordinary lives of ordinary people.”
Gao Yunfei, director of Shanghai Media Group, noted that mainstream media can succeed by setting out the reality and focusing on people.
“We should be expressing the themes of our time and focusing on realistic topics and everyday life," he said. "It’ s important to tell Chinese stories and spread the Chinese spirit while adhering to innovation in creating original TV programs to boost cultural confidence,”Gao added.
The scene of 'TV Station Directors Summit: Leading Power of Mainstream Media'. ( Provided by sponsor )
Wings Media gets busy with new range of products, alliances
By Joyce Xu(Shanghai Daily)
Shanghai Media Group's Wings Media released its new production and broadcasting plans on June 11 during the 24th Shanghai TV Festival.
A batch of original short videos covering the subjects of sports, education, traditional opera, food and cultural heritage will be produced.
Wings Media will continue to strengthen its cooperation with foreign broadcasting platforms, including Russia’s SPB, India’s WAKE, YouTube and Amazon. Officials said that the newly- released brand, China Vision, will feature the latest film and TV productions of China. It will provide Chinese story content for many foreign broadcasters to learn more about the country.
In addition, Wings Media released its new film and series production plans. Among them are "Unstoppable Youth," a Chinese version of the 1979 Japanese sports drama "Volleyball Heroic Woman," fantasy series "God of Lost Fantasy," and romance series "Our Glamourous Time."
Officials also announced Wings Media’s collaboration with the T&B Media Global of Thailand to produce a few movies and variety shows, including "Start It Up," "Arthur and the 7 Chicks," "Silk Road" and "The Snapventure."
The news conference of Wings Media. ( Provided by sponsor )